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Health commination environment include different approaches in your opinion what is the most important part and...

Health commination environment include different approaches in your opinion what is the most important part and why ?



Q2: New media theory is affected health communication, Explain it briefly?

Solutions

Expert Solution

Answer:Health communication includes verbal and written strategies to influence and empower individuals, populations, and communities to make healthier choices.

Effective health communication and social marketing strategies include the following components:

  • Use of research-based strategies to shape materials and products and to select the channels that deliver them to the intended audience.
  • Understanding of conventional wisdom, concepts, language, and priorities for different cultures and settings.
  • Consideration of health literacy, internet access, media exposure, and cultural competency of target populations.
  • Development of materials such as brochures, billboards, newspaper articles, television broadcasts, radio commercials, public service announcements, newsletters, pamphlets, videos, digital tools, case studies, group discussions, health fairs, field trips, and workbooks among others media outlets.

The effect of new media on health communication is good as many of the information can be widely spread with th e help of these media, the use of digital media for health communication purposes, which is sometimes referred to as E-Health communication. One could also argue that digitally enabled social media interventions such as mobile phones, instant messaging, chat room forums and social networking sites are also particularly relevant for communication of sexual and reproductive health issues.


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