Question

• what 3 concepts (in your opinion) are the most important to Consumer Behavior?
• What Consumer Behavior concept (does not have to be in our top 3 from above) is the most germane to your job or personal life? I know there are a few concepts I employ with my son to get him to do what I need him to do...

Use your own words (300 words +)

Answer 1

Answer) Following are the 3 most important concepts in my opinion to consumer behaviour

1. Consumer motivation-This concept is important in the sense that it explores consumers do certain things,theory such as maslow 's hierarchy identifies a very important concept and help us explore the reason behind things,it identifies why different people have different needs,why for some it may be just getting through day,for some it could be status while for some it could be finding motive,this concept teaches us reasons for things and actions of consumers.
2. Consumer personality-Fact that we all are different and react differently is owing to our personality types,when people understand their personality type,they can understand why they behave differently,this again is an excellent concept in terms of insights and introspection,but this is not just limited to your introspection,you can use it to know what your consumer wants and how to reach out to them,in fact it could be useful if you are creating a product keeping in mind personality types.
3. Consumer Perception-Another insightful and important concept,hidden messaging behind the concepts,the way pricing are done to create a perception,it is something which we see in everyday world and this concept answers the why behind these strategies.This concept can be further useful when you have an impulse to buy something,think about what made you do impulse shopping or when you see an advertisement,how do you percieve it and why you percieve it the way you do.

For me the most germane concept is consumer decision making process as it is something which I do everyday at times knowingly at times unknowingly,this concept if utilized properly can create a strong doable problem solving habit right from defining problem to evaluating and finalizing choice.Let me give you couple of examples from my everyday life,few months back I was in the need of new smartphone,now the major issues I had with my phones were related to battery or size of the phone,also I was not looking for expensive phone,so in the process I had identified my problems and constraints,I went online and started searching for same,once I finalized few,I asked my friends of their opinion,they added their inputs and after that I finalized one and ordered it,now this decision making process had so many things which as a seller/marketer one can look for,the fact that I was looking for certain types of smartphone,I was searching online,I was driven by my friends' opinion,these are the spots where as a marketer someone can reach me and influence my behaviour,now second example I would like to give is of buying pack of biscuits,it is not something which I bother much about as I don't have much preferences but I like to munch on and biscuit can be good,so I go at a local store,look at biscuits and probably pick butter cookies,now here the way to reach and influence me is different,so this concept of decision making is ever present and is so relevant to our everyday life.

Answer is complete.Thank you!