Scenario: Paul has been tasked with purchasing a new accounting software for the firm. He has his choices narrowed to two options, but the products are so much alike that he cannot decide. He called consulted three colleagues that he knows from the National Accounting Association for advice. After talking with his friends, Paul is ready to make his purchase.
Did Paul demonstrate characteristics of effective problem-solving and decision making? Select all that apply.

Select one or more:

a. Yes, Paul put aside personal feelings, bias, and prejudice

b. Yes, Paul gathered all the information

c. Yes, Paul analyzed the information

d. Yes, Paul accepted input from others

e. No, Paul was indecisive

Question text

Scenario: Jennifer has plans to go hear a band with two friends. An hour before she was to meet her friends, Andy, a male friend that Jennifer has a crush on called and invited her out for the evening. Jennifer knows her friends are expecting her and they will be upset if she cancels, but Andy is so handsome, and she has been wanting to go out with him for a long time. Her friends will get over it. She calls her friends and tells them she is not feeling well and can't make it through the concert. She meets Andy for dinner.
Did Jennifer demonstrate characteristics of effective problem-solving and decision making? Select all that apply.

Select one:

a. Yes, Jennifer aside personal feelings, bias, and prejudice

b. Yes, Jennifer considered all the possible solutions

c. Yes, Jennifer was accountable for the decision

d. No, Jennifer was self-serving

e. No, Jennifer was indecisive

Scenario: Helen has been tasked with negotiating a new contract with the office's internet carrier. She contacted three internet providers, gathered bids, researched reviews, and did a comparison chart. She decided to sign with a new internet provider.
Did Helen demonstrate characteristics of effective problem-solving and decision making? Select all that apply.

Select one or more:

a. Yes, Helen was able to remain neutral

b. Yes, Helen gathered all the information

c. Yes, Helen analyzed the information

d. Yes, Helen considered all the possible solutions

e. No, Helen was emotionally attached

Question text

Identify and Define Problems. Amanda has a co-worker, Sherry, who is vocal about political opinions. Amanda does not agree with Sherry's views. Amanda likes Sherry but some of her recent comments have upset Amanda and made her feel uncomfortable. Amanda puts her energy into telling their co-workers about Sherry's annoying comments. The gossip has gotten back to the boss, Mel. Mel agrees with Sherry's political views. Mel gave Amanda a written reprimand for violating the company's zero tolerance policy. Mel cited that Amanda was bullying Sherry because she was mocking her political views.
Is the problem in the scenario a work-place problem or is it a personal problem between friends?

Select one:

a. It is a personal problem, Amanda and Sherry are friends.

b. It is a personal problem, Amanda and Sherry are friends and the political conversations are of personal content and do not involve talk about work.

c. It is a work problem because Amanda's gossiping is distracting employees from completing their daily tasks.

d. It is a work problem because an employee feels uncomfortable in the workplace and Amanda's gossip is toxic to the work climate.

In the American society today, many people have a low opinion of personal selling as a career because of personal experiences with sales people and the way sales people are often portrayed in TV sitcoms and movies. Watch the video "A Day in the Life of a Sales Representative." In the video, Ms. Little and Dr. Jarrell discuss the importance of personal selling. What excites you about the possibility of a career in sales? What turns you off? What products or services do you think you could sell successfully? Why?

Billy Doors, Vice President of Marketing for Qapmoc Computer, Inc., must decide whether to introduce a mid-priced version of the firm’s CP2010 minicomputer product line—the CP2010-X minicomputer. The CP2010-X would sell for $2,500, with unit variable costs of $1,450. Projections made by an independent marketing research firm indicate that the CP2010-X would achieve a sales volume of 480,000 units next year, in its first year of commercialization. 30 percent of the first year’s volume would come from competitors’ minicomputers and market growth. However, a consumer research study indicates that 40 percent of the CP2010-X sales volume would come from the higher-priced CP2010-Deluxe minicomputer, which sells for $6,450 (with unit variable costs of $2,350). Another 30 percent of the CP2010-X sales volume would come from the economy-priced CP2010-Millenium minicomputer, priced at $1,500 (with unit variable costs of $800). The CP2010-Deluxe unit volume is expected at 350,000 units next year, and the CP2010-Millenium is expected to achieve a 500,000 unit sales level. The fixed costs of launching the CP2010-X have been forecast at $2.5 million during its first year on the market.

Should Mr. Doors add the CP2010-X model to the line of minicomputers?

Discuss the role of supply chain management in Xiaomi Corporarion.

Think about any new product you have seen in the past of two years, then answer the following questions from your own words.

Questions

1. How would you define the attributes and benefits of the chosen product?

2. Define the core, actual, and augmented product benefits.

3. Briefly describe the steps in the new product development process.

4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC.

Some problems or opportunities are internal to a company or organization. Some problems or opportunities, especially in professions that interact with the public like social work, nursing, healthcare administration, business, the creative arts, are external—in the community or borough where your clients or customers reside.

What is an unsolved or not completely solved problem in your community or borough that you would like to see addressed? Or, what is an opportunity in your community or borough that you would like to capitalize on?

How might you address this problem, or capitalize on this opportunity, as a Registered Nurse ?

What solution have other professionals in your field already established?

How might you tweak or add to this solution?

Compose a grant proposal of at least 7–10 single-spaced pages that delineates a problem, the methods used to confirm the analysis of this problem, and a solution (or, an opportunity, methods used to exploit this opportunity, what will capitalize on this opportunity).

Imagine yourself in a workplace related to your field and a new program will carry out the solution with these new funds. You will need to research and select a grant-making organization that provides funds to workplaces like yours.

Need a cover letter:

• Clear, concise overview of the organization
• Purpose
• Reason for funding amount
• How does your proposal fulfill the grant-maker’s mission and goals?

The summary:

• Summarize key information
  • Contact information
  • Purpose of funding request
  • Need/problem
  • Objectives
  • Methods
  • Evaluation
  • Budget
  • Amount requested
• Persuade the grant-maker to consider your proposal

post of a minimum of 400 words.

The Society for Human Resource Management feels strongly that it is the responsibility of the government and employers in providing worker training and development opportunities in the skilled labor force. Apprenticeships are a part of the European educational systems while vocational training in the US is very limited. Describe or develop a formal training program, at the secondary level, that will be a feeder program for the technology trades.

Explain group properties (roles, norms, status, size, cohesiveness, and diversity) and their impact on group members' behavior and performance, and describe how channel richness affects the choice of a communication channel.

Think of a project that you recently began or considered beginning. What did you tell yourself when you began the project or failed to begin the project? Think of a time you were feeling lonely. What were you telling yourself at that time? Think of a day when you were feeling stressed or overwhelmed at work or school. What were you telling yourself at that chaotic time? Think of a criticism you recently received from a fellow student, coworker, boss or teacher. What were you telling yourself? Think of a recent compliment you received from a coworker, team member, fellow student, boss or teacher. What were you saying to yourself when you received this compliment? Think of a day when you were feeling negative about yourself. What were you saying to yourself at the time? Think of a day when you were experiencing an illness? What were you telling yourself at the time of your illness?

You now have notes on your internal dialogue in a number of different situations. Review the notes you have made for yourself and write a brief summary of your internal dialogue (300 words). Is your self talk more positive or more negative in nature? We all have episodes of negative self talk, but if it dominates your internal dialogue, there is a good chance it is keeping you from accomplishing some of your goals.

Identify 3 mental distortions in your self talk. How can you change your self talk to free yourself of these mental distortions? Write a summary (300 words) that identifies the mental distortions you have identified and outline how you can change these mental distortions

Section A – Hotel Business in Hong Kong Question A1 Answer the below short questions (a) to (i) according to A Statistical Review of Hong Kong Tourism 2018, published by Hong Kong Tourism Board in June 2019.

a) What is the total number of visitor arrival to Hong Kong upon 2018? How many visitors stayed overnight?

b) Identify Hong Kong’s top THREE source markets of visitors’ arrival to Hong Kong in 2018.

c) Which month contained the highest visitor arrivals number in 2018?

d) Briefly describe the hotel performance in 2018.

e) Which hotel category noted a highest gain percentage in room occupancy compare with 2017?

f) State TWO districts which recorded the highest room occupancy rate in Hong Kong.

g) In 2017, which department in the hotel earn the second highest revenue and what is the total percentage.

h) Refer to the hotel room occupancy rate and average achieved hotel room rate in 2018, illustrate TWO indicators or messages reflected from those figures.

i) The percentage distribution of visitor arrivals by months 2018 were quite steady along the year, the range of percentage starting from 7.2% to 10.1%. If you were the manager of a hotel, try to briefly explain the reasons behind of the distributions. (For example: What is/are the factor(s) may affect the percentage of arrival on Dec 2018.)

Question B1 Hong Kong Tourism Board (HKTB) has modified the hotel classification system to reflect more accurately the quality and service of Hong Kong Hotel. These factors are weighted to their relative importance according to the result of survey. The composite score of a hotel, which is compiled, based on the scores obtained for the indicators and the weights of the indicator and it is the overall measure reflecting the category of the hotel.

a) Identify FOUR components under Facilities factor; illustrate your answer with ONE example from each component.

b) From each component under Facilities, based on the official websites of EIGHT hotels in HKSAR, find out a total of EIGHT different hotels, including FOUR of them will get lowest score and FOUR of them will get highest score. Briefly provide reasons to support your findings.

c) Under Location, hotel can get score 1 to 5. Identify and explain FIVE different hotels, including ONE each with score 1, 2, 3, 4 and 5 at Location, based on the websites of hotels in HKSAR.

d) Explain how a hotel can get the highest score under SRR.

e) Explain how a hotel can get the highest score under AARR. f) Under Business Mix, will a hotel get zero score? Explain your answer.

In no less than 200 words, discuss:

Is it typically time consuming to convert a firm to practices that are in full Corporate Social Responsibility (CSR) compliance?

Apple Inc. is an American multinational technology company hired you as Marketing Manager of Saudi Arabian Region and you have to answer the below question from your own words:

a. Environmental Analysis

(Conduct an environmental analysis that looks at and comments on Saudi Arabia and your network of business contacts, competitors and customers.)

b. Target Market Analysis

(Identify the target market, describing how the company will meet the needs of the consumer better than the competition does).

c. SWOT Analysis

Conduct a SWOT analysis for Apple company based on your research.

Strengths: List the strengths of the business approach;

Weaknesses: Describe the areas of weakness in the company's operations;

Opportunities: Examine factors that may improve the business's chances of success;

Threats: List the external threats to the business' success.

d. Marketing Mix (4 P's ) Analysis

Describe each of the 4Ps of your chosen company.

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.

Place

Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.

Price

The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

Huawei Technologies Brief History Huawei Technologies Co., Ltd. is a Chinese multinational technology company that provides telecommunications equipment and sells consumer electronics, including smartphones and is headquartered in Shenzhen, Guangdong province. The company was founded in 1987 You have been appointed as a Marketing Specialist to assist Mancosa to develop a Marketing Plan for year 2020. Please note: Your Marketing Plan must be based on market research, situation analysis and must clearly present marketing mix strategies and tactics that are likely to achieve Huawei Technologies business goals. It is important that you explain the rationale for your recommendations - why you are recommending these strategies and tactics - and why the 'client' should believe your recommended marketing strategies and implementation will be successful. Project Requirements: Develop a Marketing Plan that will help Huawei Technologies to attain a competitive advantage in a customer driven market: Report Structure: The Marketing Plan should have the following headings Each section should start on a new page.

1. Title Page:  Includes the title, submission date and your name/student number.

2. Table of Contents:  Page with major section names and their associated page numbers.

3. Executive Summary: (3)  Summary of the highlights of the entire plan.  Tip: It is easiest to write this last.

4. Situation Analysis: (10)  Summary of the key market and environmental factors, Tip: PESTEL, SWOT analysis.

5. Competitive Review: (10)  Including a focused marketing review of the company and their top three competitors.

6. Segmentation of customers (15)  Discuss the segmentation variables and select one that should be used by Huawei Technologies.

7. Marketing Mix strategies (20)  Discuss, Product, Price, Place, Promotion and the extended 3Ps.

8. Bibliography: (2)  Include all of your sources including information from articles, books, websites and other sources in Harvard style.