Question

For the comapny Medtronic, Conduct the current state of compeition and strategic group from the 6 path analysis for the company.

1. Current state of competition

2. Strategic group

Answer 1

Current state of competition:

• It is a Fast growth industry but still with less competition
• Medtronic has a strong brand name and ability to leverage technology to products and processes
• It has established a strong supply chain of channel partners and retailers
• It has some economies of scales due to large scale operations
• Current and new customer targets- Hospitals, health clinics, healthcare providers, and government agencies
• current Product segment- healthcare Therapies and medical equipments
• still need to look across complementary product and service offerings
• It has worked so far on functional-emotional orientation of an industry, but must find new arenas to beat the current competition

Strategic group:

• New products and new markets
• Mergers and acquisitions to gain strategic advantage
• Focus on technology and improving research capabilities
• It has to Build more capacities and invest money on research and development to put a barrier to new players in industry and increase it’s profit margins
• New product designs using different materials need to be implemented
• It still needs to follow new Purchasers who pay for the product or service, target those Actual users who use the products, indentify and work with those Influencers who have a role to play in decisions