Value chain system involves many interrelated activities to produce a product or service to a consumer. The aim is to reduce cost and increase visibility and sales. To do that all channels in the system must be synchronized. It starts with the supplier side for input, production or availability of products and service by the company and ends with distributing channels.

One of the major primary activities for Walmart is inventory management through efficient flow of stocks. By maintaining efficient management of stock Walmart can ensure loss of revenue because people who purchase items must have access to all items that they are looking for. It can set order level for critical items. Electronic tracking systems can be used and there are technologies that monitor the level of stock when people make purchase at the store.

Support activities include human resource management, maintaining good relationship with suppliers, technological development and infrastructure. Amazon has become a dominant force because it uses technology efficiently. What Walmart can do here expand its presence technologically and develop creative ways of delivering items for customers. One good initiative that I observed with Walmart is ordering online and piking items at stores, which will save time for consumers. Plus, it can use to efficiently forecast sales and arrange supply of products in efficient manner.

Do you agree with the posted above? why?

Describe a contemporary ethical issue which is related to human resource management and describe why it is an ethical issue.
- what are the competing interests with regard to this issue? (employee, employer, customer, shareholder, other stakeholders)
- what is the moral and ethical thing to do with respect to this issue? Why?

Using Dollar Tree as a business answer following questions:

-Is the future promising or questionable for the company? According to their sales?

-What does it need to do in the future to provide strong financial returns? Why?

Make recommendations based on your own critical assessment about what the company should consider doing differently based on your analysis so far and your application of specific marketing principles.

various components of promotional activities that companies can use to attract consumers. These components include:

• Theme

• Product sampling

• Open house

• Coupons, vouchers, and discount codes

• Contests and sweepstakes

• Premiums and giveaways

Based on these components, provide 3 examples of promotional activities from the list above that WOULD attract you to a sporting event. Why were these promotional activities effective in getting you to attend the event? Or, why would they be effective in the hypothetical situations?

**you can combine actual personal experiences with hypothetical experiences, as long as you provide a TOTAL of 3 examples!** No word minimum

5. What is the difference between a current asset and a current liability? Give three examples of each.

One of the most visible roles that a PR professional performs is coping with crisis and providing damage control. Because of the media interest in these situations, the words and actions of the PR department are often in the news and of peak interest to members of the media. The PR personnel involved in handling the crisis must develop a strategic response in an attempt to alleviate the crisis and minimize damage. For this forum post, research a crisis that has occurred in sport within the last 10 years and answer the following:

• Describe the crisis incident (what happened, who was involved, etc.)

• How do you feel the PR professionals handled the situation?

• What did they do well?

• What could they have done differently?

1. List two low clock speed products, two medium clock speed products and two fast clock speed products.

2. How does a low clock speed product impact the product design strategy? How about a fast clock speed?

3. Give me three examples of products that are designed to lower shipping and storage costs.

4. How does the large number of models, options, and products make the supply chain more complex and difficult to manage? (A few sentences)

Describe the work involved in planning procurement for projects, including determining the proper type of contact to use and preparing a procurement management plan, statement of work, source selection criteria and make or buy analysis?

1. How can a company decide what type of organizational structure is best suited for its strategic needs?
2. Discuss the advantages and disadvantages of decentralized decision making compared to centralized decision making.

1. What mechanisms or levers can you use to implement culture change?
2. How can you use mentoring to foster personal and professional success?

the corporate objectives associated with sponsorships and partnerships in the sport industry. These objectives are:

1. Increasing awareness

2. Influencing public perception

3. Establishing associations with particular market segments

4. Becoming involved in the community

5. Building goodwill

For each of the objectives listed above: Explain how a sponsorship or partnership opportunity could help achieve that objective. • Provide an example of a company that has used/could use a sponsorship or partnership to achieve the objective.

QUESTION TWO 25 MARKS
Positioning requires defining our desired or ideal brand knowledge structures and
establishing points-of-parity and points-of-difference to establish the right brand
identity and brand image. Unique, meaningful points-of-difference (PODs) provide a
competitive advantage and the “reason why” consumers should buy the brand. On
the other hand, some brand associations can be roughly as favourable as those of
competing brands, so they function as points-of-parity (POPs) in consumers’
minds—and negate potential points-of-difference for competitors. In other words,
these associations are designed to provide “no reason why not” for consumers to
choose the brand.

Using this argument, discuss how any Breweries is using
the two concepts of PODs and POPs to cements and consolidate its market position
in the beer market.

The subject is Brand Management and Customer Equity (Marketing Program)

the corporate objectives associated with sponsorships and partnerships in the sport industry. These objectives are:

1.            Generating media benefits

2.            Showcasing unique product features, technologies, or advantages

3.            Achieving sales objectives

4.            Creating exclusivity

5.            Gaining opportunities in hospitality and entertainment

6.            Securing entitlement or naming rights

For each of the objectives listed above:

• Explain how a sponsorship or partnership opportunity could help achieve that objective.
• Provide an example of a company that has used/could use a sponsorship or partnership to achieve the objective.

Using a hypothetical study, list and explain the steps in the marketing research process (individually)

Question 1: Provide in depth explanation

A. Define the key competitors and explain the stock performance of Starbucks versus its competition, market & industry.

B. What are the top (3) risks to Starbucks future success.