1. If you had to reach a customer segment of “tweens” (kids between 8 and 13), which medium would you choose? What about for men in their 30s? Men in their 60s? In which medium would you advertise if you ran one of your city’s performing arts centers?

2. Do you post personal photos or videos on your Facebook page? What do you think about companies that research their job candidates’ Facebook pages before hiring them?

3. New businesses are frequently launched as a means to smooth over dissatisfaction with a current glitch in the industry. Pick some industry or brand that you experienced customer dissatisfaction problem(s). For example, if you find flying annoying, or you’re not happy with your dentist (or professor?), what changes could you make that would enhance customer satisfaction?

Discuss the existing HR processes and systems, strategic goals and the effectiveness of the HR processes?

describe the differences between a PHR and a patient portal

This assignment requires you to write a business letter based on the concepts of negative messages discussed in the lesson.

Scenario:
You are the manager of the customer relations department at Western Pacific Airlines. On Monday, December 12, 2016, passenger Lucy Tomlinson flew from Atlanta to Seattle. The flight stopped briefly at Chicago O’Hare, where she got off the plane for half an hour. When she returned to her seat, her $400 prescription reading glasses were gone. She asked the flight attendant where the glasses were, and the attendant said they were probably thrown away since the cleaning crew had come in with big bags and tossed everything in them.

Ms. Tomlinson tried to locate the glasses through the airline’s lost and found service but she failed. She then wrote a strong letter to the airline demanding reimbursement for the glasses because she felt it was obvious that she was returning to her seat. The airline, however, knows that an overwhelming number of passengers arriving at hubs switch planes for their connecting flights and does not know who is returning to what planes. Additionally, flight attendants usually announce when a plane is continuing to another city and that passengers who are returning should take their belongings with them. Cabin-cleaning crews speed through planes removing newspapers, magazines, leftover food, and trash before new passengers board. Airlines feel no responsibility for personal items left on planes. The airline never refunds cash, but it might consider travel vouchers for the value of the glasses.

Instructions:
Write a thorough letter to Ms. Tomlinson denying her claim for reimbursement for her glasses. Retain goodwill between her and the airline using the techniques discussed in class. Consider if an apology is appropriate. Think about what Ms. Tomlinson’s emotional response will be, anticipate any questions she may ask, explain to her why your decision is fair, consider whether or not to include reasons, decide whether or not to use a direct pattern or indirect pattern, decide whether or not to directly state the refusal or to imply it, consider presenting alternatives, end with a positive and forward-looking closing.

Format the letter based on the guidelines discussed in the lesson or refer to Appendix A of your textbook. The letter should include the following guidelines:

Include a page header with your company name, address, and phone number

The address to your office is 1357 W. Ninth Avenue, New York, NY 86135

Your phone number is 514-516-8950

Send the letter to Ms. Lucy Tomlinson

Her address is 543 N. Goodway Boulevard, Bolton, MA 01740

Include the date

Include the inside address (who it is addressed to)

Include a salutation

Include an appropriate subject line

Include a complimentary closing

Include your printed name and title

Use all of the correct spacing between each component

Use correct spelling and grammar

Since its detection in China in December 2019, the novel coronavirus (COVID-19) has quickly spread all over the world, affecting 199 countries and territories around the world. As of April 4, 2020, more than 1.2 M people had been infected and more than 65 thousand people died. Numerous countries around the globe have adopted unprecedented measures to limit the further spread of the virus and reduce the number of future victims. The novel coronavirus has an enormous influence on international financial, social, managerial, and economic development in many regions and countries, and poses a great challenge to local epidemic control and prevention systems. (Journal of Research in Emerging Markets, March 2020)

Your Assignment Write an essay about the sudden change in consumer habits in response to the COVID-19 outbreak.

In your essay, discuss what happened to the external as well as internal influences, lifestyle, and situational influences. Also, please write about how companies have changed their communication strategies as well as distribution strategies in response to the current situation. Mention examples of companies that demonstrated corporate social responsibility to get closer to their customers and fulfill their values (International and local).

Keep consumer behavior as a core thought in your writing applying the concepts you have learnt this semester about consumer behavior from chapter 1 until chapter 14.

According to a study by The Kauffman Foundation, the majority of the capital for entrepreneurial start-ups initially comes from

Select one:

a. public financing (e.g., SBA loans).

b. venture capital financing

c. bank financing

d. owner debt and savings

The CEO from Intel chooses to work in a cubicle, which of the following is likely NOT true regarding his behavior:

Select one:

a. he is trying to establish a strong role model/leadership

b. he is being extrinsically motivated to do so

c. he is trying to create a culture of effective communication

d. he is trying to encourage openness

The biggest challenge for a new start-up that is pursuing pioneering and adaptive strategies to achieve differentiation is:

Select one:

a. having a simple organizational structure

b. achieving cost efficiency

c. establishing brand image

d. achieving flexibility

Which of the following approaches to behavioral strategic control is most likely utilized in an organization like Apple in which there is a great need for innovation and a high degree of autonomy?

Select one:

a. Rewards

b. Structure

c. Culture

d. Boundary

In the 1920’s, General Motors structured its organization around its product lines (Cadillac, Buick, Oldsmobile, Pontiac and Chevrolet). What organizational structure did General Motors adopt?

Select one:

a. Modular

b. Ambidextrous

c. Divisional

d. Simple

The global marketplace has witnessed an increased pressure from customers and competitors in manufacturing as well as service sector (Basu, 2001; George, 2002).Due to the rapidly changing global marketplace only those companies will be able to survive that will deliver products of good quality at cheaper rate and to achieve their goal companies try to improve performance by focusing on cost cutting, increasing productivity levels, quality and guaranteeing deliveries in order to satisfy customers (Raouf, 1994).

Increased global competition leads the industry to increasing efficiency by means of economies of scale and internal specialization so as to meet market conditions in terms of flexibility, delivery performance and quality (Yamashina, 1995). The changes in the present competitive business environment are characterized by profound competition on the supply side and keenindecisive in customer requirements on the demand side. These changes have left their distinctive marks on the different aspect of the manufacturing organizations (Gomes et al., 2006). With this increasing global economy, cost effective manufacturing has become a requirement to remain competitive.

To meet all the challenges organizations try to introduce different manufacturing and supply techniques. Management of organizations devotes its efforts to reduce the manufacturing costs and to improve the quality of product. To achieve this goal, different manufacturing and supplytechniques have been employed. The last quarter of the 20th century witnessed the adoption of world-class, lean and integrated manufacturing strategies that have drastically changed the way manufacturing firm’sleads to improvement of manufacturing performance (Fullerton and McWatters, 2002).

1. Due to COVID 19 emergency do you thinkagile supply chain is the right concept in this kind of situation? Give reason with example.

Step 2. Now act as the Freight Forwarderand outline each step you will take to move these goods to the consignee in Japan.You choose the route and mode of transportation that is more adequate/economical and explain your reasoning. Make sure you don’t use explanations such as “it is cheaper” or “it is better”and miss to statethe facts that led you to theconclusions.

Apple company opportunities with intext cation please and references (APA FORMAT)

How can HR support a structured learning management system (LMS) which assists with practitioner led learning? How could a 24/7 video library assist with consistent delivery of topics rather than trainer-led forums? How could an online platform centralize results? Why is going paperless with employee training beneficial to the health care organization?

How do you think small businesses will be affected in America & Worldwide once the tragic pandemic of CV-19 is over? Provide examples, and justify why both small and big businesses alike received a $2 trillion dollar bailout from the government this week. Was it fair? Is the travel industry dead?

For ten years, Illinois Tool Works (ITW) has followed an acquisition strategy where it focused on growing from 800 to 1,000 businesses, each of which sought to follow an 80/20 rule where 80% of revenues business came from 20% of its products or customers. In support of this strategy, ITW sent hundreds of managers for training to sharpen their negotiating and deal making skills. As a result, ITW bought 201 companies between 2004 and 2008. Indeed, new acquired companies added $1 billion a year to annual revenues totaling nearly $18 billion.

Now, however, company leaders believe they’ve focused too much on acquisition. Former CEO David Speer said, “I can buy a lot of companies and fix them, but are they something I want to own four or five years from now?” So ITW is switching to a divestiture strategy aimed at making the company stronger through subtraction rather than addition. Divesting, or selling companies or their parts, is often done to get rid of business units that no longer fit strategic plans. The goal is to raise cash, streamline operations, and focus on the remaining core businesses. Research ITW’s divesting strategy, summarize it, and explain its goals and tactics. Find out the latest developments from the last few years. Do you think the divesting strategy will work?

For a certain proposed structural system, x1 and x2 are nonzero quantities that represent the extents of two design inputs A and B, respectively. It is desired that the sum of 2 units of A and 4 units of B must not exceed 21 units; also, the sum of 5 units of A and 3 units of B must not exceed 18. Maximize the overall structural performance of the system, denoted as Z, where C is the sum of 3 units of A and 2 units of B. (a) On a graph sheet, clearly show the feasible region for the constraint set and label all vertices of the feasible region. Using an appropriate software platform, determine the optimal solution.

Critical Thinking

The global marketplace has witnessed an increased pressure from customers and competitors in manufacturing as well as service sector (Basu, 2001; George, 2002).Due to the rapidly changing global marketplace only those companies will be able to survive that will deliver products of good quality at cheaper rate and to achieve their goal companies try to improve performance by focusing on cost cutting, increasing productivity levels, quality and guaranteeing deliveries in order to satisfy customers (Raouf, 1994).

Increased global competition leads the industry to increasing efficiency by means of economies of scale and internal specialization so as to meet market conditions in terms of flexibility, delivery performance and quality (Yamashina, 1995). The changes in the present competitive business environment are characterized by profound competition on the supply side and keenindecisive in customer requirements on the demand side. These changes have left their distinctive marks on the different aspect of the manufacturing organizations (Gomes et al., 2006). With this increasing global economy, cost effective manufacturing has become a requirement to remain competitive.

To meet all the challenges organizations try to introduce different manufacturing and supply techniques. Management of organizations devotes its efforts to reduce the manufacturing costs and to improve the quality of product. To achieve this goal, different manufacturing and supplytechniques have been employed. The last quarter of the 20th century witnessed the adoption of world-class, lean and integrated manufacturing strategies that have drastically changed the way manufacturing firm’sleads to improvement of manufacturing performance (Fullerton and McWatters, 2002).

Consult chapter 7 of your text book or secondary available data on internet and answer the following questions.

Question:

1. Why Companies adopted Lean Thinking and JIT model?
2. Discuss major types of Waste, companies has to keep in mind during production.

. Change control procedures – what are the policies and procedures for approving, validating, and implementing change?