Determine what type of innovation and value-creation BMW is capable of undertaking. Is it incremental or disruptive? Please explain fully and support your choice.
In: Operations Management
what are the 10 reasons for global purchasing
explain in details the ten reasons and define global purchasing
In: Operations Management
Question 3 (, 10 lines max.): Explain why today it is important for a manager to understand the issues related to information systems and digital transformation. You can illustrate your answer with examples.
In: Operations Management
Suggest Theoretical Framework for CASE STUDY Discuss the importance of indoor environmental quality to occupants.
Please provide brief explanation.
In: Operations Management
In: Operations Management
In: Operations Management
In: Operations Management
In: Operations Management
How would you determine the extent of institutionalizing changes to become part of a organization’s normal functioning? Justify your answer.
In: Operations Management
Value is the amount that buyers are willing to pay for what a firm provides them. Creating value for buyers that exceeds the costs of production is a key concept used in analyzing a firm’s competitive position. Suggest and critically discuss in details an approach useful for understanding the value creation building blocks that could secure competitive advantage. (250 words)
In: Operations Management
In: Operations Management
The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior. Answer this question in 300 words (marketing management).
In: Operations Management
Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it should price the product. The company is facing intense competition from five other companies. In such a situation, what should be Agatha’s Inc. pricing objective? Provide an explanation for your answer.
In: Operations Management
Brand= Aquafresh toothpaste. Word count 1000 to 1500.
Media Strategy: Identify the Brand’s media strategy differentiating between Paid, Own and Earned media.
Media Reach and Frequency: Explain how your Brand intends to optimize its Media Reach.
Media Coverage: Explain the geographic coverage used by your Brand.
Media Efficiency: Based on your research of the Brand, do you think they are achieving an efficient CPM/GRP outcome?
Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may have.
In: Operations Management
Martin Sorrell, chairman of WPP Group PLC, the huge $15 billion advertising and public relations firm, is a strong believer in the use of email. He emails all of his employees once a month to discuss how the company is doing, address specific issues, and offer his perspectives on hot issues, such as new business models for the Internet. He believes that it keeps people abreast of what he is working on. Technology can also enable much more sophisticated forms of communication in addition to knowledge sharing. Cisco, for example, launched Integrated Workforce Experience (IWE) in 2010.109 It is a social business platform designed to facilitate internal and external collaboration and decentralize decision making. It functions much like a Facebook “wall”: A real-time news feed provides updates on employees’ status and activities as well as information about relevant communities, business projects, and customer and partner interactions. (350words)
In: Operations Management