Fanatically focusing on execution and brand. That’s how analysts describe the strategic approach of Warby Parker, a New York City eyewear startup that’s quickly disrupting the old-fashioned eyewear business. Co-founded in 2010 by David Gilboa and Neil Blumenthal (who are also now co-CEOs), Warby Parker has shown itself to be a fierce and successful competitor. Why? “One word, deliberate.” They are disciplined about their brand, but embrace and exploit technology in disrupting the staid and conservative way eyewear has traditionally been sold. So what does Warby Parker do?

To appreciate what Warby Parker is doing, we need to look back at how the idea for the company came about. After leaving a $700 pair of Prada frames in a seat-back pocket on a flight while backpacking in Southeast Asia, Gilboa began questioning why he had a $200 iPhone in his pocket that had the technology to do a number of really cool things and yet replacing that pair of glasses—a technology that’s hundreds of years old—would cost way more than that $200 iPhone.^{57 (Links to an external site.)} Like many other entrepreneurs, he believed there had to be a better way. His research exposed an industry that was a virtual monopoly with a very powerful eyewear supplier, thus the reason for the high-priced eyewear. Gilboa and a friend, who were both in Wharton’s MBA program, weren’t even sure they could take on such a powerful competitor until they teamed up with Blumenthal (also at Wharton). Blumenthal was rumored to know “more than pretty much anyone else in the world about how to work outside of the traditional eyeglass-supply chains.” Well, it didn’t take long for the crew to start selling eyewear online from a Philadelphia apartment.

Future Vision

Today, Warby Parker designs and manufactures its own trendy, stylish frames and sells them directly to consumers over the Internet for an affordable $95 a pair. That price also includes prescription lenses, shipping, and a donation to VisionSpring, a not-for-profit where Blumenthal served as a director. The company has begun opening brick-and-mortar stores, with 11 open currently. Other growth plans include expanding their product mix, diversifying their frame selection into areas such as kids’ frames and glasses with progressive lenses, and exploring revolutionary technologies that would do eye exams online. Warby Parker was named Fast Company’s Most Innovative Company of 2015 and was honored as a finalist in the 2014 USA Today Entrepreneur of the Year. Another thing Warby Parker does is its “Buy a Pair, Give a Pair” program, which benefits visually-impaired individuals in developing countries. Meanwhile, to carry on the company’s success, Gilboa and Blumenthal will continue being disciplined in all they do, fanatically focusing attention on execution and brand. That future vision should help Warby Parker continue on its successful journey.

1. What role do you think goals might play in planning for Warby Parker’s future? List some goals you think might be important. (Make sure these goals have the characteristics of well-written goals.)

2. What types of plans would be needed in an industry such as this one? (For instance, long-term or short-term, or both?)Explain why you think these plans would be important.

3. What contingency factors might affect the planning efforts of Warby Parker executives? How might those contingency factors affect the planning?

1.Explain how a concept of operations document is similar to, or different from, other engineering design reports.

2. Watch people performing a task and create a brief quantitative and qualitative description of the task

While Charles and Esther Kveragas were in a rented motel room at the Scottish Inns, Inc., in Knoxville, Tennessee, three intruders kicked open the door, shot Charles, and injured Esther. The intruders also took $3,000 belonging to the Kveragases. The Kveragases brought an action against the motel owners, claiming that the owners had been negligent in failing to provide adequately for the safety of the motel s guests. At trial, the evidence showed that the door had a hollow core and that it fit poorly into the door frame. There was no deadbolt lock on the door, although such locks were easily available and commonly used in motels. The only lock on the door was one fitted into the door handle, which was described as a grade three lock, although a security chain was attached to the door. The Kveragases had both locked and chained the door, but still, a single kick on the part of the intruders was all that was necessary to open it. Evidence at trial also indicated that a deadbolt lock would have withstood the force that was applied to the door. Did the motel owners have a duty to protect their guests from criminal acts on the motel premises, and if so, did the owners breach that duty of care by failing to provide more secure locks on the doors of the motel rooms?

WRITE IN IRAC FORM

IRAC is the method in which most courts write decisions. It was extremely helpful to me in law school. I also think it helps solve problems in other disciplines as well. It certainly helps students begin to learn logical thinking.

I = Issue
R = Rule
A = Analysis / Application
C = Conclusion

Issue- What is the legal issue or question raised by the facts of a case. Said in another way, what is the legal issue or question the court (you) are trying to answer? Often, the chapter question provides you with the legal issue. Sometimes, you should try to be more specific. For instance, some questions ask at the end: “How should the court decide this case?” Of course, that is the general question of every single case ever tried in court. It isn't specific enough. Instead, a more specific way to state the issue might be, for instance, “Did the plaintiff breach the contract?” or “Is X Corporation liable for a defective product that injured a 3^rdparty?”

Rule- State and explain or define the law or rule that applies to this case. You will have read the rule somewhere in the chapter. As an example: “Hearsay is testimony someone gives in court about a statement made by someone else who was not under oath at the time of the statement.” “Hearsay is not admissible as evidence.” In this section, you do not discuss the facts of the case - you just state the rule that would apply in any case involving this particular issue. Make sure you include an explanation of the rule - not just the name.

Application / AnalysisHere you applythe rule you've identified above to the facts to reach a conclusion. Said another way, you analyzethe facts according to the law to reach a conclusion. There are always two sides to each case. While sometimes one side has a much stronger argument than the other, and obviously the court will decide the case based on the strongest argument, that does not mean the other's argument is necessarily invalid. Assuming you've identified the correct issue and rule, your conclusion will usually not be “wrong” provided your analysis is logical. The majority of the class may not subscribe to your conclusion; however, what I am looking for is whether you support your conclusion with sound reasoning.

Conclusion- This can be a one sentence statement. Carrying forth with the example above: “the witness’ testimony was hearsay (for the reasons set forth in your application) therefore the court shall exclude it as inadmissible evidence.”

1. Why do companies want to vertically integrate in order to control assets or inputs that are specialized to a particular transaction?

2. An airline company is considering backward integration into oil refinery to avoid high fluctuations in petroleum price. The argument has been made in favor of vertical integration: “Airplane that operates at full capacity is more efficiently used and lead to much lower cost per unit than an airplane that operates at less than full capacity. Owning our own source of petroleum insulates us from short-run supply-demand imbalances and therefore will give us a competitive advantage over rival airline companies.” Do you agree with this argument? Why?

3. Is a firm size determining factor in the vertical integration decision? That is, are large firms more likely to outsource production of inputs than are small firms? Why?

4. Do firms adopting related diversification strategy necessarily produce similar products? Thoroughly justify your argument.

5. A large American bank conducted an analysis of the external environment and reached the conclusion that 3D Printing & Rapid Prototyping Services is one of the fastest growing businesses. The bank decided to diversify into the 3D Printing & Rapid Prototyping Services through the acquisition of America’s biggest 3D Printing & Rapid Prototyping Services company. In justifying and defending this diversification move, the CEO of the bank argued that this diversification would help his financial institution and the 3D Printing & Rapid Prototyping Services company achieves several operational economies of scope? Do you agree with the reasoning that the CEO used to justify the diversification? Why?

6. Ale-8-One, known colloquially as Ale-8, is a regional ginger and citrus flavored soft drink, bottled by the Ale-8-One Bottling Company, a family-owned enterprise in the small town of Winchester, Kentucky, near Lexington, where the beverage is especially popular. Do online research on this company. Discuss the company business level strategy? What is the company corporate level strategy? What is the type of corporate of diversification that the company follows? You must justify and explain your answers.

Sports Stuff, Inc. (SSI) is a manufacturing firm that produces sporting goods. They have started operating a factory in the U.S. and have opened a company owned store adjacent to the factory. The production manager at the factory is trying to ascertain the optimal number of footballs to produce with each production run. After careful analysis, she believes that the following data are correct:

• Annual demand is 21,875 footballs per year
• The store is open 350 days per year
• The daily production capacity of the factory is 200 units
• Setup cost incurred to start football production is $25
• Annual storage cost per football is $17.50
• Lead time is two days
• Safety stock is 10 footballs

Answer the following questions for SSI.

a) What is the optimal lot size for football production? (round to 2 decimals)   footballs

b) What is the minimum inventory level of footballs?   footballs

c) What is the maximum inventory level of footballs? (round to 2 decimals)   footballs

d) What is the average inventory level of footballs? (round to 2 decimals)   footballs

e) What is the reorder point in units?   footballs

f) What is the annual setup cost for football production? (round to 2 decimals)  $

g) What is the annual holding cost for the football inventory? (round to 2 decimals)  $

  Do you know of any cases, other than what was covered in the lecture, in which reward systems are inconsistent with the desired behavior? What is the impact of this misalignment?

A forensic audit firm has five audit jobs remaining at a point in time. The audits are labeled as jobs 1, 2, 3, 4 and 5. The respective audit times (in days) and the remaining days before the due date are given in the table below. Audit job Time required Due (at the end of) day

a) Determine the job sequence using each of these priority rules: (1) CR, (2) SPT and (3) EDD b) Determine the performance of each rule using (1) average flow time, (2) average days late, and 3) average work in progress c) Apply the appropriate method to determine the sequence which will minimize the total number of late jobs

Assistants, Inc. uses approximately 28,800 microchips annually. The chips are used at a steady rate during the 250 workdays that the plant operates. The price of each chip is $10.00 and the annual carrying cost is $2.00 per unit per year. The ordering cost is $50. Due to poor supplier delivery, the company has decided to maintain a safety stock (SS) of 1500 units. The lead time for ordering the chips is ten days.

Answer the following questions.

a) What is the average inventory level of chips?   units

b) What is the maximum inventory level of chips?   units

c) What is the annual ordering cost? $

d) What is the annual carrying cost? $

e) What is the reorder point in units?   units

I have a project for marketing class I am opening a dessert restaurant

discuss your marketing goals and objectives both short term and long term goals ( 1 and a half page)

Explain your marketing mix using the criteria addresed ( 4p's) (1 and half page)

Variety, assortment, and product availability are the cornerstones of the merchandise planning process. Provide examples of retailers that have done an outstanding job of positioning their stores on the basis of one or more of these issues.

Detailed work

Select a global brand ad (international brand), describe the brand personality they are transmitting with the ad.

=> remember to include the ad - if it's a video, include the link.

Do you participate in any customer loyalty programs? What do you like or dislike about them from a customer perspective? What can stores gain from customer loyalty programs and how might they use that information?

Share two examples of barriers to innovation you have encountered in organizations you have worked in. Take between 150-250 words to do so, so that I can all understand what was being attempted and what got in the way.

2. What can governments in canada (federal, provincial, and municipal) do to foster innovation that they are not doing right now?

1. moral relativism is the view that

1. people have different moral views
2. there are no moral truths
3. what is right is relative to different people or groups according to what they considerright

2. one problem for cultural relativism is that

1. the view makes it conceptually impossible for a culture to change for the better
2. nobody can know what is really morally true
3. no single culture’s moral opinions are privileged as objectively correct

3. normative Ethics is concerned with

1. how we ought to act, live and structure our societies
2. the ethics of Norm
3. which ethical norms society endorse

4. if Nihilism is correct,

1. then the Nihilist owes us some account of how our moral experience is merely delusional
2. then evil actions are good

5. Moral subjectivism

1. All of these things
2. An individualized form of moral relativism
3. Makes the moral opinions of individuals infallible

6. Suppose you used to think cheating on exams was fine, but now you have come to reject this as an immoral from of dishonesty. According to moral subjectivism,

1. People who disagree with your moral opinions are just plain wrong
2. You have matured and become a better person
3. What is moral relative to you has changed, but not for better or worse

QuickE Lube has been monitoring its customer service times over the past 5 days. Each day they took a sample of 10 customers and recorded the actual service times for those customers. The table below shows the sample mean and sample range for each of the 5 past samples. Excel access Sample 1 2 3 4 5 Mean 22 19 19.4 22.0 21.8 Range 4.4 5.1 3.2 2.9 1.0 What is the three-sigma upper control limits (UCL Only)the company should use to construct an X-bar chart for this service time data?