...."Imagine you are a branding executive for a new Strategic Business Unit (SBU) of a major Hollywood movie studio. (For example, Pixar is an SBU of Disney Studios.)

1. Come up with the SBU’s name and trademark
2. Write a positioning statement for the SBU
3. Develop a brand new creative movie, name and theme
4. List the S-T-P of your movie (think: CLV, IP, Core competencies)
5. present a one-page executive summary to the CEO of the parent company, trying to convince him/her to invest studio funds for your movie concept. Remember, all proposals have a beginning, middle, and conclusion. Therefore, similar to advertisements, you must Attract/Intrigue/Persuade!

Hint: Think Differentiation

what is limitation, implications and impacts of video call (skype)

write the essay about 2 pages please

Prepare and record a 8-10 minute Kaltura presentation with a Power Point that summarizes your reflection on the learning experience within the MBA degree program. This is not reflection of this course, but rather an reflection of the comprehensive MBA program and your assessment of your achievement.

It should reflect your candid assessment of the level of achievement of degree’s overall Learning Outcomes listed below:

1. Construct a situational analysis in order to develop business strategies and tactics.
2. Integrate legal, ethical, and socially responsible constructs to make sound business decisions.
3. Apply interpersonal oral communication with diverse audiences.
4. Appraise collaborative leadership strategies to manage, influence, and lead in a global environment.
5. Apply appropriate quantitative and qualitative inquiry methods to solve business problems.

For each of the five learning outcomes, use your graduate-level critical/evaluative thinking skills and the four questions below to guide your reflection about your personal level of achievement

a) In which of these MBA degree program outcomes have achieved significant proficiency? Provide (cite) examples from the work you have done throughout the course of your degree to support your response.

b) Which Learning Outcome(s) did you not achieve proficiency? Where or in what courses or experiences within the course of the MBA degree program did these challenges manifest the most? Explain fully and provide examples.

c) Reflecting on your MBA degree experience, what would you have done differently to overcome the challenges reflected in the learning outcomes in which you judge yourself to have less proficiency?

Lastly, as you conclude the paper, state your overall assessment of the program; its content, delivery and relevance to your professional/career goals.   Based on this encompassing assessment, would you recommend the program to an individual considering it?

This assignment is graded on the basis of how well you support the evaluative statements and conclusions you make. It is NOT scored on the favorability of the comments – so, your candid, honest reflection on your growth in personal knowledge, skills and abilities as well as relevance of the learning to YOU is the true value of completing this assignment.

Explain 1 area in which employee rights and employer responsibilities could result in conflict. How might this conflict arise, and what might you need to do to resolve it?.

1 – What is a disruptive innovation and how it apply to the design of a global business

“Every individual employee in an organization plays a role in controlling work activities.” Do you agree with this statement, or do you think control is something that only managers are responsible for? Explain.

Minimum is 250 please, thank you so much

When would you use ANOVA instead of a chi-square test?

Is it possible to establish through a regression analysis if a variable is a dependent or an independent variable? Why or why not?

Write oral bad news.

Be sure to use the correct indirect strategy sequence for giving the bad news (do NOT begin the message with it). Pretend that you have actually walked into Bob's office to tell him face-to-face that you are not able to give him what he is asking for. Remember to use a neutral (buffered) opening like a compliment or appreciation (these work best). Then, move to your reason, but keep it separate from the bad news itself. The bad news comes next, followed quickly by a counterproposal if one seems possible. The ending is a future oriented closing.

The message might go something like this:

Good Morning, Bob. Thank you for letting me stop by today. You are doing an excellent job.... (or thank you for.....). I have been studying your proposal for laptops for employees to be able to work at home and working on the numbers... Our budget is.... right now...and our funds are committed to... leaving us with little room for extra purchases.... Unfortunately, the laptops fall into the extra purchases category, and we cannot fund them at this time. However, we believe that...I look forward to working more on this idea in the next few months so that all employees can...

Obviously, you would fill in your own material in the ... sections. You do not have to follow this model, but you must use the same indirect strategy for negative messages that it uses.

A mail-order house uses 15,890 boxes a year. Carrying costs are 60 cents per box a year, and ordering costs are $96. The following price schedule applies.

a. Determine the optimal order quantity. (Round your answer to the nearest whole number.)
  
Optimal order quantity              boxes

b. Determine the number of orders per year. (Round your answer to 2 decimal places.)
  
Number of order              per year

What is a fair wage? What does fair mean? What is the lowest hourly wage for which you would be willing to work? Think of some of the jobs you have done – would you have worked harder if your pay has been higher?

The book is Strategic Corporate Social Responsibility CSR,

Why is Strategic CSR not a choice for you companies?

The book is Strategic Corporate Social Responsibility CSR chapter#10

Please read the background information and answer the following questions

Background: Country Table Potato Chip Company is a small, privately owned company that produces a limited line of snack foods sold in a three-state range including most of Illinois, Indiana, and Iowa. The company has been in business for 57 years and was started by Franklin Brewster. Frank developed a faithful following for his chips as a result of a cooking process that sealed in flavor. The brand name is well respected in the region. The company was run by George Brewster (third generation) for the past 31 years until his recent death. The company has been handed over to the fourth generation of the Brewster family, Ms. Emily Brewster. Emily has a financial background and has worked in the company in the accounting department for the past eight years.

She wants to take the company in a new direction, knowing from her accounting knowledge of the company that some changes need to be made. She admittedly understands the “bottom line”, but little else about running a business. She has brought in a new team to assist her. You have been hired as the marketing team member to develop the new direction for the company.

From background interviews, you have learned the basics of the company’s history. The company has been regional since its inception. There was some interest in a potential buyout of the company by Frito-Lay five years ago, but the negotiations stalled and Frito-Lay lost interest. Emily has expressed interest for some sort of merger of the company in the future.

The company’s product line consists of six types of potato chips (regular, barbeque, and cheddar cheese flavors all in a thin chip and ruffled chip texture). In addition, the company has regular and cheese flavored popcorn, pretzels, and peanuts. All potato chip products are fried in peanut oil while the other products are baked. Ten products in all, with no change to the product line in the past eight years. Products are packaged in “family sized” bags of seven to ten ounces, depending upon the product.

Years ago, Country Table chips were seen as a “premium” product and priced above other competitors. In the last five years, retail prices to consumers have decreased in response to competition and to the large grocery chains pushing for lower prices to them. Originally, the company sourced their potatoes from a premium supplier in Idaho. Those potatoes were part of the original “flavor formula” that gave their chips a distinctive taste. A few years ago, George Brewster decided to source potatoes from a co-op in order to lower costs. These potatoes were indeed cheaper, but the quality and flavor profile were not as good.

All products are made in five factories, spread out across the three states mentioned above. All distribution is done through a fleet of company owned trucks and delivery vehicles working out of a total of 27 regional offices. Frank Brewster relied on “word of mouth” advertising based on the company’s brand. Also, their fleet of company trucks acted as rolling billboards for the products. Country Table has concentrated on placing their products in grocery store chains and larger convenience stores.

The company is “old school” in that very little has been done to keep up with technology. The company does have a website and offers customers a way to suggest improvements. One consistent theme from customers is a need to expand the flavors of potato chips to keep up with competitor product offerings.

Overall, the industry for snack foods has been increasing. In the past five years, industry sales have increased at a rate of 3% per year. However, the mix of product lines has been shifting. Traditional fried chip products have seen an annual decrease of 4% over the same period. Other new, more healthy snack products have seen a growth rate of over 6% a year.

Country Tables’ unit sales have been essentially flat for the past three years. Profits have been decreasing about 3% per year as a result of higher costs and lower prices. Lower prices have been offered in order to offset competitive efforts to take sales away from Country Table.

Questions:

• If you proposed any new products in the product section, what promotional activities would you recommend for those new products?
• Emily has a financial background. What stage(s) of the product development process do you think she would be most interested in?
• If you proposed new products in the product section, what impact does that addition have on distribution?
• Are there any packaging changes you would recommend?

How can advertising, public relations, personal selling, and sales promotion complement each other for a retailer, especially a small, independent retailer?

Evaluate your company(Starbucks) and make an assessment of how you think customers value their products and services. Do they simply meet expectations or do they consistently exceed the levels of expectations?

Based on Consumer Behavior 8th Edition by Babin + Harris. Chapter 14: Consumption to satisfaction.