Question

In: Operations Management

...."Imagine you are a branding executive for a new Strategic Business Unit (SBU) of a major...

...."Imagine you are a branding executive for a new Strategic Business Unit (SBU) of a major Hollywood movie studio. (For example, Pixar is an SBU of Disney Studios.)

Come up with the SBU’s name and trademark
Write a positioning statement for the SBU
Develop a brand new creative movie, name and theme
List the S-T-P of your movie (think: CLV, IP, Core competencies)
present a one-page executive summary to the CEO of the parent company, trying to convince him/her to invest studio funds for your movie concept. Remember, all proposals have a beginning, middle, and conclusion. Therefore, similar to advertisements, you must Attract/Intrigue/Persuade!

Hint: Think Differentiation

Expert Solution

SBU Name – Dream Zzz

SBU Positioning Statement – For (Individuals who dream big (Dream Zzz)is a wide collection of action, romance, comedy, spooky that brings the most thrill and suspense to the audience. So everyone can feel the change in emotions.

Movie Name – Ridiculous twins

Theme – The story revolves around two twin brothers who look exactly the same but they are not the same from inside. Their names are opposite to their personalities. One is good and other is evil.

They both try to run from worst case scenarios but both stuck in the same situation because of their fate. They are destined to be the best from each other. lets see who's going to win.

Segmentation, Targeting, Positioning

Segmentation on the basis of –

Geographic – All over USA

Demographic – for the age up to 40 years, both male and female

Psychographic – Lifestyle of middle class people

Behavioral

Targeting on the basis of

Potential Customer

Target Audience

Positioning on the basis of

Medium Price

Luxury

Hi tech

High quality

Summary

FILM TITLE

Ridiculous twins

LOGLINE

The film is all about two twin brothers as they are good and evil by nature, The evil do notorious things and the good one has to face the wrong doing of the evil. So the good one tries to be the evil but he fails. Because his conscious won’t allow such evil.

SYNOPSIS

The movie is all about comedy and satire as how they both looks similar but they are destined to be the best . The idea of showing the two people living different life’s destined to become opposite to each other when they grew up.

CHARACTERS

Fod , Tod , Sara , Zara , Rebecca , Mr. Alex

LOCATIONS

10

SCRIPT

120

BUDGET

Production : 20% Camera: 30% Etc

FUNDING

Bank Loan

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