In: Operations Management
1 – What is a disruptive innovation and how it apply to the design of a global business
Disruptive innovation is an innovation that is cutting edge and ahead of the curve type of product or service that is so fresh that a whole new market is created as a result of this innovation. It is so disruptive that it creates a disturbance in the already established brands and their customer base. One of the classic examples of disruptive innovation is when a company brought digital photography and traditional ones were obsolete before we knew.
With the markets becoming smaller and smaller due to increased reach, disruptive innovation now has a greater impact ,even at a global scale and more rapidly to other nation's markets as well. For instance , artificial intelligence has taken huge importance in recent years making so many electronic products dependent on AI to function. This has impacted the global markets quicker since the companies have become easily accessible within the current market.