A New York company is planning to decide about advertisements.
He invites executives from a local newspaper, a local TV station,
and a local radio station to make a presentation.
The newspaper executive claims to be able to provide an audience of
10,000 customers at a cost of $4,000 per ad. The breakdown of
audience:
|
Male |
Female |
|
|
Young |
2000 |
1000 |
|
Senior |
4000 |
3000 |
The executive from the local TV station claims to provide an
audience of 25,000 customers at a cost of $15,000. The breakdown of
audience:
|
Male |
Female |
|
|
Young |
5000 |
10000 |
|
Senior |
5000 |
5000 |
The executive from the local radio station claims to provide an
audience of 15,000 customers at a cost of $6,000. The breakdown of
audience:
|
Male |
Female |
|
|
Young |
4500 |
7500 |
|
Senior |
1500 |
1500 |
The company has the following policy:
a. Use at least twice as many radio commercial as newspaper
ads
b. Reach at least 100,000 customers
c. Reach at least twice as many young people as senior
citizens
d. Make sure that at least 30% of the audience is female.
Available space limits the number of newspaper ads to seven. The
company wants to know the optimal number of each type of
advertising to purchase to minimize the total cost.
a. Formulate a linear programming model first and then
solve this using Excel.
b. Suppose another local radio station approaches and indicates
that its commercial can reach 18,000 customers at a cost of $7,500
with a demographic breakdown:
|
Male |
Female |
|
|
Young |
4000 |
8000 |
|
Senior |
2400 |
3600 |
If the company considered this station along with other media alternatives, how would this affect the solution?
In: Operations Management
Micromedia offers computer training seminars on a variety of topics. In the seminars each student works at a personal computer, practicing the particular activity that the instructor is presenting. Micromedia is currently planning a two-day seminar on the use of Microsoft Excel in statistical analysis. The projected fee for the seminar is $600 per student. The cost for the conference room, instructor compensation, lab assistants, and promotion is $9600. Micromedia rents computers for its seminars at a cost of $60 per computer per day.
a) Develop a model for the total cost to put on the seminar. Let ? represent the number of students who enroll in the seminar.
b) Develop a model for the total profit if ? students enroll in the seminar.
c) Micromedia has forecasted an enrollment of 30 students for the seminar. How much profit will be earned if its forecast is accurate?
d) Compute the breakeven point.
In: Operations Management
Discuss how equal employment opportunity (EEO) influences HR decision making as it relates to compensation.
In: Operations Management
What are products, product mixes, product lines? Why do marketer’s continue to modify products, and product lines? Explain ways that they can modify products, and extend product lines. Give two examples.
In: Operations Management
What are the common heuristics that can be used to schedule resources in a multi-project environment? Use example(s) to discuss and comment on their advantages and disadvantages.
In: Operations Management
Name the types of consumer products, explain the difference between them. Name a product for each and explain how the type influences the distribution and promotion strategy.
In: Operations Management
When a country drafts the legacy for hosting FIFA World Cup or Olympic Games, which stakeholders are in charge for drafting the event legacy for the country?
In: Operations Management
A client report that describes an organization that will provide an organizational intervention. Needs organizational change for performance improvement, sustainability or increase its profitability. Evaluation as a change agent.
Q. Identification of what exactly needs to be change in organization like Samsung Industry through using a diagnostic model.
In: Operations Management
Meero is revolutionizing the world of photography by providing photographers a platform for their passion. From finding jobs to invoicing to post-production to delivery, Meero is taking the work out of making a living as a photographer.
1) Create an expansion strategy/ plan of action
2) External market
In: Operations Management
According to recent consumer research from Kantar Retail, 71% of consumers now claim that loyalty incentive-programs don’t make them loyal at all. Instead, in this new era of digital-based competition and customer control, people are increasingly buying because of a brand’s relevance to their needs at the moment.
a. What makes a product or service relevant?
b. How can relevance be incorporated into loyalty programs? Provide and discuss an example.
In: Operations Management
Discuss the ideas that are essential while designing an organization.
Minimum 300 words
In: Operations Management
Ford is hiring your consulting firm to improve their supply chain management competitive advantage by increasing the level of quality provided by its suppliers. Therefore, can your firm recommend how it can establish a framework program incorporating both management tools and techniques, and Professor Garvin's eight dimensions to improve Ford's supplier's quality problem?
In: Operations Management
Arnold runs a plumbing company. He and Lucy agree on a price for Arnold to install the plumbing in a new guest house that Lucy is building in her backyard.
As he's working the job, Arnold discovers that he didn't include a sufficient charge for labor in his original price. He tells Lucy that unless he receives an additional $2,500, he can't complete the job. Lucy agrees to pay.
Arnold finishes the plumbing work and submits his bill to Lucy. Lucy pays the amount due under the original contract but refuses to pay the additional $2,500. Arnold sues for breach of contract, claiming that Lucy's failure to pay the $2,500 breached the second contract they entered into.
Which of the following is the most likely result of their dispute?
| 1. |
Lucy is going to have to pay, but only one half of what Arnold is asking. This is due to the calculations involved in the contract adjustment process of equity. |
|
| 2. |
Lucy is going to have to pay. This is a typical bilateral contract and she got the benefit of the bargain. It would be inequitable for her to accept the benefit without having to pay for it. |
|
| 3. |
Lucy won't be required to pay. Arnold relied on past consideration when he bargained for the $2,500 contract. Past consideration is no consideration. |
|
| 4. |
Lucy won't be required to pay. Arnold has a preexisting duty to complete the plumbing work under the original contract, so his promise to perform in return for her promise to pay $2,500 is without consideration. |
In: Operations Management
Abeego is the original beeswax food storage wrap campany, based out of Victoria, BC. The true vision behind Abeego is to Keep Food Alive,It keeps food fresh without having to use plastic wraps, aluminum foils, etc.
Abeego plans to export to Germany.
QUESTION
Provide a 1 year detailed summary of IMPLEMENTATION SCHEDULE
PLAN for the export indicating Who , What, When, Where and How Much
$
(250-300 words)
In: Operations Management
What are five ways that HR managers can ensure their organization's compliance with the Americans with Disabilities Act (ADA)? Describe and provide an example.
In: Operations Management