Describe the relationship between forecast accuracy and safety stock for uncertain demand.
In: Operations Management
Even though the trait approach to leadership has no empirical support, it is still widely used. In your opin- ion, why is this so? In what ways is the use of the trait approach helpful to those who use it? In what ways is it harmful to those who use it?
In: Operations Management
Describe AT LEAST TWO of China’s “Four Modernizations.” Explain what the “Fifth Modernization” was and why, in your opinion, didn’t China achieve it?
In: Operations Management
Describe the role that a code of conduct plays in ensuring ethical compliance within a firm. How should a code of conduct be developed, what should it contain, and what are the keys to ensuring that the code is successfully implemented?
In: Operations Management
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Nivea Sun Protection Products: A Case Study in Market Segmentation A careful market segmentation is critical to successfully selling products; you need to understand what makes different consumers tick and how best to reach them. Skincare giant Nivea conducted an impressive market research campaign that can be modeled by other firms. First, a little background: Beiersdorf is an international skincare company with leading brands such as Nivea and Eucerin. They have expanded significantly in the UK market through effective segmentation that matches consumer needs. The company has become the value leader in the field, meaning people spend more on Nivea sun protection products than any other brand. One important product line for Nivea is sun-related skincare products, worth upwards of £173.6 million in the United Kingdom alone. Nivea’s reputation in this broad segment is bolstered by robust scientific research and development focused on providing the best protection possible from the sun’s skin-damaging rays. The key was to further segment the sun protection products market by two important factors: Skin type and the climate where the products are used. Skin types include very light, fair, normal, dark and children (who tend to have thinner, lesser developed skin) while the climates include moderate, hot and very hot. The level of protection is measured by SPF, which stands for Sun Protection Factor. The lighter the skin and the higher the temperature, the higher the SPF that is needed. SPF 20 may be adequate protection for a fair-skinned person in the UK, but SPF 40 might be recommended for the same person if they were in a more tropical environment. The company’s market research revealed significant demographic differences between men (who go for convenience), women (who gravitate towards more luxurious products) and children (a market reached through adult parents, mostly mothers). Through the use of surveys and focus groups, Nivea was able to determine the attitudinal differences between distinct segments of consumers. They discovered concerned consumers who were not at all concerned about getting a tan but instead were more focused on protection from sun damage. Sun avoiders don’t buy these products at all because they avoid high-exposure situations, although with education they may be convinced of the need for sun protection product purchases. Conscientious sun lovers love being out in the sun but are concerned about protection. Careless tanners, on the other hand, don’t worry about the sun at all and buy low-SPF products if they buy any at all. Finally, the naïve beauty conscious people are the ones who want to have a good tan but don’t adequately understand the relation between SPF and protection. Nivea used this research to develop their unique brand positioning that includes making sun care as simple as possible, providing education about the importance of protection and finding ways to reinforce that protection message. One product innovation that came from this research was a product that offered full and instant protection from both UVA and UVB sunrays because many consumers fail to apply such products in the necessary time frame for effectiveness (20-30 minutes before exposure). Other product innovations have included sprays that are easy to apply, colorful products for children and water-resistant products for both children and adults. Advertising for children’s products targets the mothers of children with a protection message. Through targeted research, Nivea develop an understanding of customer segments that takes buying habits and motivations into account. Using this segmentation, product development and messaging both become more effective and sales and revenue increase. |
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In: Operations Management
Suppose that you are invested in a software development firm that designs automotive radar software for robotics systems in cars. Your offices and most of the key employees who helped to start the company are in Tampa, but given expansion plans, your current location is no longer sufficient, and you need to decide on a location for your new headquarters. Now, your business is faced with a difficult decision: where do you locate your new headquarters?
Option 1: Lansing, Michigan You could move to Lansing, Michigan to be closer to the demand for your product for such as the Ford assembly plants in Dearborn, Flat Rock, and Wayne, Michigan, and the General Motors assembly plants in Detroit, Flint, and Lansing, Michigan.
Option 2: San Jose, California You could move to San Jose, California to be closer to other technology companies in the Silicon Valley area and benefit from agglomeration economies. Additionally, you would be closer venture capital in nearby San Francisco which may be necessary to fund your expansion.
Option 3: Tampa, Florida You can stay in Tampa where your key employees will most likely be happiest. Although Tampa does not offer the comparative advantages of demand conditions, agglomeration economies, or the factor condition of capital, it does have a relatively good quality of life, and is home to your current employees.
Which option is the best fit for the business and what factors would be most important in making the decision? Specifically comment on the comparative advantages that the location you chose has to offer.
Explain Why?
In: Operations Management
When you have the total cost (TC) curve and the total revenue (TR) curve of a company, think about a situation with a single break-even point an another situation with two break-
even points and clearly explain what cause the difference is.
Think about a linear programming model with multiple optimal solutions and clearly explain what cause this to happen? A graph cannot be your explanantion.
In: Operations Management
1. How has NAFTA impacted the U.S.? Overall, do you believe that it was a positive move for the U.S.? Why or why not?
In: Operations Management
In the selection process, a right-holder can apply three different ways to select an organizer: please list and briefly explain them.
In: Operations Management
The owner of a greenhouse and nursery is considering whether to acquire additional land to grow a new variety of rosebush. She can either acquire a small garden at $7000 and can produce up to 4,000 rosebushes or a large garden at $10,000 and can produce up to 8,000 rosebushes. The owner could sell each rosebush for $5, and per-unit variable cost would be $3.
a) What would the profit be if she were to produce and sell 6,000 rosebushes?
b) How many rosebushes would she have to produce and sell in order to break even with a large garden?
c) The owner forecasted the demand between 3600 and 4800 rosebushes. Which alternative(s) is/are profitable?
In: Operations Management
2.
A. An infeasible linear programming model is caused by the
(a) objective function (b) constraints (c) Both (a) and (b) (d) None of the above
(b) Which of the following nations is least active in entrepreneurial activities?
(a) China (b) Japan (c) Thailand (d) Canada
c. Name two reasons and clearly explain how they have contributed to the huge number of
small businesses in the United States:
In: Operations Management
8 hour shift
Stage A 20 cars per hour Initial set up time of 20 minute when changing the car model or size
Stage B 20 cars per hour Must be shut down for maintenance and cleaning for 30 minute after every 90 minute of operation
Stage C 18 cars per hour More customization, but no setups
PART A Single car model
Stage A is already set up
How many cars can be produced by the system in an 8-hour shift?
How much idle time is there in this stage during such a shift?
Which stage will you add capacity to? And by how much? Why?
In: Operations Management
21. The James Charities annual fund-raising drive is scheduled
to take place next week. Donations are collected during the day and
night, by telephone, and through personal contact. The average
donation resulting from each type of contact is as follows:
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Phone |
Personal |
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Day |
$2 |
$4 |
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Night |
$3 |
$7 |
The charity group has donated enough gasoline and cars to make
at most 300 personal contacts during one day and night combined.
The volunteer minutes required to conduct each type of interview
are as follows:
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Phone (min) |
Personal (min) |
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Day |
6 |
15 |
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Night |
5 |
12 |
The charity has 20 volunteer hours available each day and 40
volunteer hours available each night. The chairperson of the
fund-raising wants to know how many different types of contacts to
schedule in a 24-hour period (i.e. 1 day and 1 night) to maximize
total donations.
Formulate the linear programming model for this problem
first and then solve it using Excel.
In: Operations Management
I want to write an executive summary of this whole report and list of illustrations for COMMUNICATION MANAGEMENT.
"Regina man ordered by SGI to turn in 'MAGAUSA' licence plate"
Rod Kletchko believes surrendering his “MAGAUSA” vanity plate to Saskatchewan Government Insurance (SGI) would be the equivalent of selling his soul for 30 pieces of silver.
The plate, which is a reference to President Donald Trump’s “Make America Great Again” campaign slogan, was approved by SGI and put on Kletchko’s Mercedes SL550 in May.
Regina man ordered by SGI to turn in 'MAGAUSA' licence plate
Last Thursday, Kletchko said he was told by SGI that the plate was no longer approved. He has 30 days to turn the plate in or it will be cancelled. According to the Crown, plates with political slogans are off limits. SGI has offered to refund the cost of the plate and cover the price of a new one.
Kletchko is conflicted. As a supporter of Trump and a proponent of freedom of self-expression, the thought of giving the plate up doesn’t sit well.
“I feel that my integrity is at stake here. So if I capitulate, how good is that for me when I tell everybody to fight for the right of free speech?,” said Kletchko, who operates a point-of-sale equipment and supplies business.
According to SGI, Kletchko should never have been issued the plate in the first place. The Crown does not permit vanity plates with slogans that have political connotations, derogatory terms or references to drug use. SGI plates are the property of the Crown, and are not meant to be political in nature.
“It’s important to us that we stay politically neutral, understanding that politics of any sort can be quite divisive in the community. So our objective is to maintain neutrality,” said SGI’s VP of Licensing, Customer and Vehicle Services J.P. Cullen during a phone interview.
Cullen said SGI became aware of the plate after getting three or four complaints. He said Kletchko’s plate was approved “in error.”
“We recognize the inconvenience that we’ve caused this gentleman,” he said.
Kletchko said getting the plate was a nod to the friendly banter between him and his real estate agent, who despises Trump and jokingly refers to Kletchko by the nickname “MAGA.”
Kletchko has a different view of the president.
“Anyone who does their research would know the guy’s not an evil guy. He’s villified,” said Kletchko, who was born in Regina but briefly lived in Dayton, Ohio during his childhood.
A Mercedes-Benz, belonging to Rod Kletchko, wears a Saskatchewan license plate bearing the letters MAGAUSA. BRANDON HARDER/Regina Leader-Post
Although he isn’t an American, Keltchko has an affinity for American values and the concept of freedom of speech.
He said he’s never been confronted or experienced any hostility over the plate. He’s baffled by why someone would be so offended that they would contact SGI.
“Are we not supposed to be an open society with freedom of expression and free speech? And now I have to sell my soul, my integrity, for 30 pieces of silver.”
Kletchko understands the plate is the property of the government. However, he doesn’t agree with the policy of not permitting political slogans.
“Anything could be a political slogan. I mean, if you assume that a licence plate means something because you choose to assume that, that’s up to you. I mean, if you choose to be offended, I’m offended that you’re choosing to be offended,” he said.
Cullen said Kletchko has the right to express himself; he just can’t do it through a government-issued licence plate.
“He can use a bumper sticker, he can shrink-wrap his car, he can do all sorts of things. But the fact remains that the licence plate is Crown property, and we don’t allow political slogans on that property,” said Cullen.
Kletchko has yet to decide if he’ll turn the plate in.
“I’m going to think about it. I’m going to see what I should do and what I shouldn’t do. But in giving the plate back for 30 pieces of silver, that goes against every bit of freedom of choice and freedom of speech that I hold dear.”
I am writing a report for SGI so i need to write summery and illustrations.
In: Operations Management
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Month |
Number of items Received |
Demand during Month |
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January |
50 |
220 |
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February |
180 |
200 |
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March |
150 |
70 |
The starting inventory at the beginning of January is 100 units.
Answer:
Answer:
(show your calculations)
Answer:
In: Operations Management