Question

Give a detailed TOWS analysis of Indian QSR brand WOW MOMO!

Answer 1

-: TOWS Matrix of Indian QSR brand WOW MOMO! :-

S-O :-

1) Unique business model in an expanding food market in India.
2) Products closer to Indian taste palette and serving to the growing
middle class population with higher disposable income.
3) Using the hygienic and clean image of fast food for the millennial
generation known for health consciousness.
4) Using the strong r&d team and internal material manufacturing to
increase the product variants and have a pan India presence.

W-O :-

1) Use the internal supply chain capabilities to sort out any operational
issues faced by the franchisees.
2) Adopt a code of conduct for the franchisees to follow.
3) Have a tie up with all the major food delivery systems like swiggy,
zomato, ubereats etc to reach the maximum customers without stores.
4) Increase the number of stores in less penetrated markets using different
store models.

S-T :-

1) Maintain high focus on quality compliance to keep food regulatory
threats minimum.
2) Innovate and market a range of low calorie and zero harm products for
targeting the health conscious segment.
3) Focus on innovating in advertisements and increase social media
presence to reduce competitive pressure from other QSR brands.
4) Reduce cost of operation and raw materials through proper inventory
and supply chain management.

W-T :-

1) Not present in most of the tier 2 and tier 3 cities of India and no
international presence.
2) Not competent enough in web based delivery in comparison to
competitors like Domino’s or Pizza Hut.
3) Streamlined business with limited number of products.
4) Lower brand visibility in digital platform.