Critically analyze the marketing campaign of a selected / reputed organization of your choosing during the current pandemic (COVID 19). Highlight organizational themes and  communication methods used and mention success of failure stories of achieving their target. ( The answer should outline how they have followed the key marketing concepts )
P.S : Chose a company that you are knowledge on and easier to answer on.

Below are two current events:

#1-Recently President Trump announced new tariffs on imports of steel and aluminum. The tariffs are a 25 percent on imported steel and a 10 percent on imported aluminum.

#2 - From The Associated Press, April 2, 2018:

Some goods on which the Chinese government raised tariffs Monday.

25 PERCENT TARIFFS

Most goods targeted for 25 percent tariffs are varieties of pork, for which China is the No. 3 American export market.

— PORK

Fresh and chilled bone-in pork forelegs and hind legs, chilled whole and half hog heads, pork liver, chopped pork, other fresh and chilled pork

— ALUMINUM

Scrap aluminum

15 PERCENT TARIFFS

Chinese regulators also imposed 15 percent duties on apples, almonds and dozens of types of fruit

— FRUIT

Apples, fresh or dried; coconut, fresh and dried; bananas, fresh or dried; pineapple; pomegranates; mangos; grapefruit; grapes; watermelon; cherries; strawberries; dried apricots

— NUTS

Brazil nuts, cashews, almond kernels, walnuts, macadamia nuts, pine nuts

— WINE

Sparkling wine

— HERBS

Ginseng

— PIPES

Stainless steel and alloy pipe used for petroleum or natural gas, multiple diameters

Questions:

a. In which of the six components of the general environment would you categorize these events?

b. In your own words, discuss why a fertilizer company should be concerned.

c. Why should a clothing retailer want to be pay close attention to the international news and on going events related to these actions?

In what 3 cycles are most performance reviews conducted?

Explain “ability to see the forest in spite of trees” in relation to engineering management. Elaborate your explanation with at least two examples.

WG is one of the world’s leading makers of mobile phones, with market share of approximately 20%.Unlike any of its major competitors, it is based in Narnia, a high-cost, developed country. Narnia has very limited natural resources, but has developed significant expertise over the decades in high-end precision engineering and efficient use of materials. WG is quoted on the Narnian stock exchange, where it is the largest company by market capitalisation. It has a wide shareholder base including most Narnian institutional investors and private individuals. Its largest three shareholders are institutions who each own around 2% of the company.WG was founded in the 1960s to make telephone equipment and in the 1990s managers made a strategic decision to focus on the then-tiny mobile phone market. This was partly attributable to the Narnian government being among the first to fully deregulate their telecoms market, which lead to lower call costs. Narnia and its neighbouring countries are also fairly rural, and its populations were enthusiastic early adopters of mobile phones. WG was given a particular boost in 1995 when the transmission standard they had pioneered was adopted as the basis for calls by the government in Narnia and many other governments around the world. Serving a rapidly growing market, WG quickly gained economies of scale that allowed cheaper production than competitors emerging later. WG then exploited these to open up export markets all over the world,enhancing their advantage further. Unlike many of its competitors, who subcontract their manufacturing to others, WG assembles most of its own handsets. Its factories are mostly in Narnia, where it benefits from the highly educated population and the presence of high-quality local suppliers to carry out increasingly high-tech manufacturing processes. Narnia has very good communication links, which helps suppliers to deliver rapidly. Technology is advancing all the time and WG regularly launches new, more sophisticated devices, most recently a suite of smartphones. However, the fastest-growing demand is for cheaper, basic models which just carry out voice calls and text messaging. This demand is driven by users in developing countries, who are concerned to keep costs down, but also want the status of using a well-known brand such as WG. WG has invested significant resources in building up a local sales presence in these markets, which allows it to spot trends and produce phones tailored to local tastes and languages. Competition in the industry is intense, and has become more so due to a recent global economic downturn. The Narnian government has also announced new anti-pollution measures that will result in large-scale manufacturers having to pay more than previously to dispose of their waste products. Shortly afterwards, WG announced that they will increase the proportion of handsets manufactured in lower-cost countries from 15% to 40% over the next three years. Component manufacturers announced plans to follow them to the new locations. This will involve cutting over 1,000 jobs in Narnia. A spokesman for the Narnian government called the decision “disappointing”. A trade union official said, “WG has increasingly been putting pressure on its suppliers to lower costs and respond more quickly to market fluctuations. This has made it unprofitable for them to operate in Narnia and lead to decisions like this”. Required:

(a) Analyse WG’s environment using two appropriate models

(b) Discuss the main stakeholders in WG and how management could try to retain their support as it seeks to reduce costs.

In Puerto Rico what is the history and musical traditions movement that plena,bomba,and danza plays major role in?

What is the model of motivation and what are its elements? How does the model apply to purchasing an Apple device?

Perform a SWOT analysis for Xiaomi Corporation.

(At least 500 words with your own words)

after a car wreck, most drivers would probably believe that an auto body shop would be run by a man. Cindy Kleis wants to defy this stereotype by running her own dent and body repair operation. Her company is set to open in 3 months. It will offer serv'ices ranging from touch-up painting to minor and major repairs from crashes.

Cindy learned the trade from her father, who worked as an employee for a repair company for more than 30 years. He recently retired, and his former employer closed his shop. This left an opening for a new firm. After purchasing a highly "Sible location on a major street in the city, Cindy contacted a local advertising and marketing agency. She set aside $15,000 for the marketing of her launch.

The agency specializes in small business advertising and promotion. The question becomes how to reach the highest number of potential customers and the message that should be sent when making contact with them. Cindy believed that her primary advantage would be a set of skilled and experienced repair experts. with a combined 40 years of previous work. All three individuals were friends of her father and had been taught by him.

One question which would need to be resolved centered on whether the advertising should emphasize or de-emphasize the fact that the shop was owned and run by a woman. Cindy believed it was a true advantage. She noted that many women take charge when a family car is damaged, and that they might enjoy dealing With a female manager.

Media selection constitutes another major decision. Cindy knows she needs to entice people to make the first visit. which could be months or even years down the road She needs to place her company's name in their minds so that when the time comes they will visit her location.

The city in which the company is located has about 150,000 residents. When combined with the county, about 300,000 potential customers are present. The new company will have 3 major competitors in the city.

question: Create an effective media mix and describe the campaign you would create for the grand opening and subsequent months for Cindys Auto Body Repair Shop.

Write a financial analysis (include financial highlights and ratio analysis) for XiaoMi Corporation which are based on it's Year 2019 Annual Report.

(At least 500 words with your own words)

provide and explain in 1 to 2 sentences each an example of each of the following:

For Organizational Culture - 1) Artifact, 2) Value/Belief, & 3) Assumption

For Organizational Environment - 1) Political/Legal, 2) Sociodemographic, 3) Technology, 4) Economic, & 5 Natural Environment (e.g., the globe and nature).

Remember - culture is internal to the organization, shaped by shared experience. And, the environment is external, providing opportunities and threats.

What is merit pay? Do you think it's a good idea to award employees merit raises? Why or why not?

President Cyril Ramaphosa officially opened and addressed the first 4th Industrial Revolution SA - Digital Economy Summit. The Summit was hosted by the 4th Industrial Revolution South Africa partnership (4IRSA), an alliance between partners from the public and private sectors, academia and civil society. The 4IRSA partnership seeks to develop Human Resource practices that will enhance training and development in South Africa. Furthermore, the summit presented plans to develop training procedures that will be inclusive, coherent and responsive to the 4IR in the country. The president was quoted saying "Training programmes must allow learner's to be evaluated in the workplace after a period of approximately 6 months to determine whether their performance has improved and whether these improvements contributed to the achievement of objectives". Use the statement above to identify the training level of needs the summit intended to highlight as well as the evaluation method the President suggested during the summit. Furthermore, briefly analyse the potential impact of the 4IR on the following classrooms.  Interactive television classroom  Distance learning  Computer-based training (20

What project or critical activity you are/were involved in during your current IT job experience that is so important to your experience that you will highlight on your resume for your future job? Describe in details the project/activity and the extent of your involvement and the outcome.

Please answer in 350 words and word format only.

Thanks