In: Operations Management
Critically analyze the marketing campaign of a
selected / reputed organization of your choosing during the current
pandemic (COVID 19). Highlight organizational
themes and communication methods
used and mention success of failure
stories of achieving their target. ( The answer should
outline how they have followed the key marketing concepts )
P.S : Chose a company that you are knowledge on and easier to
answer on.
Here I am giving one example of organisation keeping the well being of children in mind, as a precautionary measure against Corona Virus, Indira School organisation taken decision of holiday In prior before than other school so parent think these kids get holiday earlier but as soon as lockdown declared & preventive measure appreciated by parents.But school not stop communication here they done best job in this lockdown situation to be connect with kids& parents they used various methodology.
1.Teacher send video to student by giving them advice through video of handwash,exercise & healthy food .Due to that student motivated more.School has done job to connect with their kid
2.Then they send class photo & tells to share memory on group & so all are connected using social media
3.Story not stop here then send one link for video teaching for new things & then brain teasure game& much more
4.App given by school& sharing homeworks which to be covered by parents under instructions.School task completed & also gets benefit of marketing,connectivity,use of effective aid create positive vibes about organisation
5.Again they shared sports routine for their children & able to make chidren fit for school.Using new techniques & tricks organisation maintain their name in market.Only one think parents gets extra work but its better for health.Also meeting taken with chidren teacher & classmate so kids becomes happy.
To avoid acdemic loss dveloped market strategies,innovative work.As parent also taking positively so work going smooth in this situation.Effort ,team work ,proper direction,positive vibration lead buisness at best level.
This should done by all organisation at their level & using new techniques of communication.Effective methodology always give better result.So take challange at home develop yourself also work for organisation
Work from home ,stay home,stay safe,Acheive work life balance in all sitiuation.Impossible says I am possible.
This is best example how the situation handled & marketing strategy used & task completed by one organisation