Question

Perform a SWOT analysis for Xiaomi Corporation.

(At least 500 words with your own words)

Answer 1

Strength

• They have a record of coming up with different innovate product.
• They have a skilled workforce, which the company train them frequently.
• They have one of the strongest brand profiles which can help them to come up with new products in the market.
• They have maintained a bond with customer dur to which their customers are loyal to them.
• They practice a culture where they not only promote there product but train their employees to have a better understanding knowledge and skill set.

Weakness

• Resent study show that they are not utilising cash efficiently.
• The structure they follow currently in their organisation support the present business scenario but not future.
• Company is known for its products and services but still find challenges in moving to another product
• Even if the product is successful in market, it's not positioned properly which can trigger competitors to enter the market.

Opportunity

• The policy related to taxation can impact the business in such a way that the Xiaomi can increase their profitability
• It's can be an advantage for Xiaomi to capture new customers from the market at the time on recession.
• They have been spending a lot of money investing in online website. In future they can work on data analytics as it will help them to know more about their customers.

Threats

• Introduction to new technology can be a threat to company as competition increases
• Currency fluctuation can affect the company in many ways as they are operating in different countries.