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In: Operations Management

Why would UnderArmour want to be sure that consumers can clearly see different. models as well...

Why would UnderArmour want to be sure that consumers can clearly see different. models as well as its mission and guarantee on the brand’s website? Justify your answer with relevant theories and concepts. about 1000words

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Expert Solution

Answer:-UnderArmour Analysis of its Brand.

Firstly UnderArmour was founded by Kevin Plank in 1996. It is a US-based company. And spread their wings to some of Europe and countries. The most famous and trustworthy for the consumers. The company provides bags, shoes, athlete tracks, etc. The Armour gained lots of respect and faith of customers by its quality of the products.

Strengths:- Armour didn't limit their manufacturing of products to only one stipulated product it has sales of many products all over the countries spreading their company to many other forms of usable products like bags, wears, etc. Any product that is manufactured by the company with a large scale can be a chance of non-fulfillment of the work. Has created a lot fitness user-friendly applications for the advertisement and people's attention towards the products making its revenue higher. And by brand recognition, the investors come forward to invest in Armour. And it has the most creative strategies by various distributions.

Opportunities:-Armour collection of all new products without getting the consumer bored with advertising and publicizing the only product of the company is the most positive point of the Armour company. By this, company sales have got 57%. And the collaboration of the new companies.

Weakness:- It has got limited products and high operating presence since the product is most popular the investment expenditure would be higher.

The total analyses can be in financial management. The Armour had licenses and legal entities with franchising getting patented with Intellectual property rights. And has good HRs of the management with collective behavior, and outsourcing employees. Hence the analyses of a company


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