What is the difference between a vertical marketing system and a horizontal marketing system?

Please answer in paragraph form. Thank you!!

SWOT Analysis

            Marriott International Inc. is a leading firm in its industry. It is known for aiming to maintain its dominance in its position in the market. A SWOT analysis of Marriott shows the following;  

Strength

Marriott has a track record that shows it has never failed in integrating complementary firms. It has always been successful to do all this through mergers and acquisition. It has done all this to ensure its operation are smooth and with less completion. Marriott is innovative and has hotels all over the world. They are innovative because they recently launched a mobile app. You can see advertisements about it on Facebook or other social media platforms. (Marriott corporate.2017). You no longer must use a key to get into your room. You just unlock it with your phone now. Not just that but you can do a mobile check-in and skip the front desk. Also, Marriott has its presence and reputation all over the world which makes them well-known in quality business.

Weakness

            Marriott Inc. is well known for its desire need to expand. The business has expanded so much to the extent of failing to monitor and maintain the quality of their services throughout. I know this first hand all their hotels are not the same. Some may mention the fact that the Marriott is a family company and how this creates room for error. And it could. Understanding that family tradition and family opinions can offend others or promote an atmosphere that feels "stuck" can put a roadblock up for those future investors. (Marriott corporate.2017). Another weakness is even though they are expanding to many other countries, this could also lead to over population of the hotels and not further along other local companies or promote more of a diversity in the market.

Opportunity

            The opportunities Marriott has been modernizing their hotels rooms to fit the trending market and more profitable emergence into new marketable areas. (Marriott International Inc.2017) For the interior design point, there is room to create more of a unique home familiar style within the walls of its rooms. This allows for a better experience for the loyal customer and to the old customer who thought they may have not liked the hotel franchise. The other opportunity of emerging into new markets creates a profitable growth for the company to expand their presence into new categories such as the technology market. Bringing in the google home or amazon Alexa experience or personalize the delights that customer have in their everyday home and bringing it into the hotel room will only further the experience. (Marriott International Inc. 2017)

Threat

            Vulnerability to terror attacks- the travel industry is one that is highly targeted by terrorists. Especially 5 star rated properties. If it were to get attacked, the firm would lose its trust in their esteem clients. Threats to Marriott include more competition to enter the existing hotel industry and price freezing. As more and more innovative companies make a break through, there is more attraction to them and the idea to try something new in the customer's perspective, leaving Marriott to fend for themselves in the fight of hotel rooms. Also, as the market expands, the prices of other companies can tend to look better, especially if they offer the same amenities and rewards.

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• Identify the most important or critical items on your SWOT Matrix that you believe warrant immediate attention to improve strategic management. Select one from each of the four categories.
• Be sure you justify your decisions.

1. Assessment 2: Project

   You are working as a Manager at ABC Company and you manage 10 junior customer service officers. You are interested in taking on more managerial roles and responsibilities. You know that the company has a program dedicated to assisting staff with self-improvement and development, as long as it is in line with the company’s main goals of improving customer service and providing an exceptional experience to all customers. You can see current employees’ skills and knowledge below:

   	Roles and responsibilities	Current skills and knowledge
   Junior customer service officers	Ensuring customer satisfaction through reliable and timely customer service Receive and handle both initial and escalated consumer enquiries Manage client accounts and follow up with outstanding payments Liaise with stakeholders	Excellent communication skills and committed to achieving customer service of the highest standard; Ability to relate and personalise responses for each consumer experience Proficient Microsoft Office skills Attention to detail & demonstrate active listening Experience in retail and welcome

   Current 2 senior customer service positions are still vacant. Senior customer service officers’ key responsibility areas:

   •   Provide guidance to the customer service staff to ensure all customer needs are met.
   •   Work with the Customer Service Team to deliver optimum service to our internal and external customers within the agreed timeframes.
   •   Assist in the development of strong working relationships across all departments and raise awareness of the support the Customer Service Team can provide to service delivery.
   •   Assist with building the capacity and attitude of the customer service staff to provide exceptional customer service.
   •   Assist with the development and implementation of the Customer Relationship Model.
   •   Actively participate in developing and implementing customer service systems which will improve the service delivery and enhance the image of ABC.
   •   Monitor and report on customer service protocols and identify process improvements relevant to Customer Service across the organisation.
   •   Provide frontline customer service including processing customer requests, receipting and switchboard operation.
   •   Train staff in all aspects of their Customer Service Officer role and liaise with all departments to provide guidance on our customer service systems.
   •   Monitor and maintain directories and databases
   •   Manage the purchase, storage and allocation of stationery for the organisation to ensure adequate supplies are maintained at all times.
   •   Manage the roster system for all customer service staff.
   •   To resolve relevant problems and complaints from the public and advise management on system improvements in line with ABC.

   Question 1: Research and summaries your findings:

• Career development theories, models, frameworks and strategies for customer service officers
• Apply codes of professional conduct and career development standards, and how they can be applied in ABC Company
• What regulatory requirements, policies, guidelines, standards and resources should apply
  
  Question 2:
  Analyse, plan, implement and evaluate career development services; determine the needs of your junior customer service officers; plan for support systems and resources required to provide high-quality career development service delivery; establish and maintain relationships with professional peers and service providers.
  
  Question 3:
  Explain how to apply effective action-planning skills in career development counselling services and how to establish ongoing professional and follow-up support for clients of career development services.
  
  Question 4:
  Explain how to encourage junior staff to commit to, and access, career development services; you need to establish mechanisms to follow-up provision of career development services.
  
  Question 5:
  Explain the strategies to ensure records storage, security and privacy in accordance with professional and organisational requirements and how to establish referral procedures and contracts.
  
  Question 6:
  Identify own professional development needs and complete required professional development activities.

What inter linked elements of a service organization's operations and its HR policies are optimal

    for achieving superior quality, customer satisfaction and financial results.

DESCRIBE and ASSESS some of APPLE's PRACTICES in relation to its STAKEHOLDERS* Do you consider the practises you describe ETHICAL and/or UNETHICAL? Why? * Choose 2 or 3 of the following STAKEHOLDER groups in your answer (of question 1): o EMPLOYEES o CONSUMERS o SHAREHOLDERS o TOPMANAGEMENT o COMMUNITY o LOCAL GOVERNMENT

1. A local restaurant called “wow Pizza” has been exploring the quality of its pizzas.

During the past week, the restaurant sold the following number of pizzas each day:

The restaurant owners have identified the following opportunities for mistakes associated with making a pizza.  During the past week of sales, they determined the total number of mistakes for each opportunity.

What recommendations would you make to “Wow Pizza” about improving the quality of its products or efficiency of its production process? Use any analysis method you deem appropriate.

Conduct research on New York City's large soda ban. Pretend you work at the Paradise City attorney's office. Draft a law that restricts the sale of large sugary drinks in Paradise City. Make sure to define the types of drinks and types of sellers restricted by the law.

Example Statute: Title XXXIV (Links to an external site.) ALCOHOLIC BEVERAGES AND TOBACCO Chapter 564 (Links to an external site.) WINE 564.03 Wines; sacramental and religious purposes.— (1) For the purpose of this section the term “wine” is hereby defined to mean wine, vinous spirits, or vinous liquors. (2) Any religious order, monastery, church or religious body, or any minister, pastor, priest, or rabbi thereof, may purchase wine for religious or sacramental purposes from any duly licensed wholesaler or retailer within the state, by obtaining a permit from the division for such purchases herein provided. (3) The division shall issue said permit upon sworn application, stating the name of the applicant, the religious purpose for which the wine is to be used, the amount to be purchased, and from whom the purchase is to be made. (4) The division for good cause may refuse to issue said permit. (5) Said wine and the sale thereof, when sold as herein provided and used for religious or sacramental purposes, shall be exempt from all other restrictions, regulations, and taxation now provided by the laws of the state for the sale and distribution of wine. History.—ss. 1, 2, 3, 4, 5, ch. 20978, 1941; s. 7, ch. 29964, 1955; ss. 16, 35, ch. 69-106; s. 4, ch. 72-230; s. 29, ch. 79-11. Note.—Former s. 562.49.

Please discuss how a leader’s role and responsibility change as a company might becomes more diverse? When and how would you know when and if it were time to change? Do you think we will learn anything about our attitudes or actions regarding diversity and acceptance from the COVID-19 experience?

Assume that you have been retained as a HR consultant by York University. Specifically, your contract requires you to develop a macro/top-level framework which will be used to evaluate the `effectiveness’ and `success’ of hundreds of different training programs used by the university for staff, faculty and students.

Develop specific recommendations which explicitly incorporates course theory, models and concepts into your answers, and which will address the following elements:

1. the process of conducting the needs analysis `stakeholders’ who should be consulted in designing the evaluation framework;
2. how you would determine the content and process of the evaluation framework;
3. how you would evaluate `transfer of training’
4. how you would evaluate ``effectiveness’ of the various training programs, and
5. how you would evaluate the `success’ of your evaluation framework.
6. Ensure that you provide a supporting rationale for your recommendations.

1. How has Amazon compensated for its lack of brick-and-mortar stores?

a. What ETHICAL DILEMMAS might the CORONA CRISIS provoke for apple?

b. How could the CORONA CRISIS be an OPPORTUNITY for making this business MORE ETHICAL?

A College wants to implement a new knowledge management regarding student retention, what are some suggestions?

Research paper should be no less than two (2) pages. Research papers not following this requirement will be penalized. Your research paper will be graded on its content, organization, word choice, sentence fluency, grammar and source.

Do a research and write about the different Free Trade Agreements.

Most HRM theory and concepts, including training & development, are based upon practices that occur in large corporate settings. However, there are many small businesses (for purposes of his question we’ll define `small business’ as having no more than 80 employees with 1or 2 people filling the roles as HR/training staff) which also require effective and efficient training and development programs and interventions.

Provide a supporting rationale for your recommendations.

Administrative agencies in the United States have the statutory authority to enforce compliance with regulations. Research the FAA's compliance program at the link below. Produce a one page summary pertaining to compliance with FAA's safety regulations.