Respond to the following in a minimum of 175 words:

A company employs 400 salespeople. Of these, 83 received a bonus last year, 100 attended a special sales training program at the beginning of last year, and 42 both attended the special sales training program and received a bonus. (Note: the bonus was based totally on sales performance.)

a)  What proportion of the 400 salespeople received a bonus last year?

b)  What proportion of the 400 salespeople attended the special sales training program at the beginning of last year?

c)  What proportion of the 400 salespeople both attended the special sales training program and received a bonus?

d)  What proportion of the salespeople who attended the special sales training program received a bonus?

e)  Based on your answers to parts a and d, does the special sales training program seem to have been effective? Explain your answer.

1. The organizational climate of the company is not very healthy. The employees do not trust the manager and the future of the company. Creativity, cooperation and motivation are missing. What can be done?

2. The employees are not motivated and the results are poor. The manager is not doing a good job of motivating people. How could you as one of the employees help the situation even though there are no financial recourses to solve the problem?

How is an agency relationship created? Under Louisiana law, discuss how an agency relationship (mandate) is created citing the pertinent Louisiana articles of the Civil Code. Discuss in detail.

Customer Profitability Score

Exercise:

If the average annual cost per customer of a software house is $1592, customer A generates a profit of $365, and Customer B generates a profit of $1425. Calculate the CPS and compare the results.

Please type your answer below.

       Search Engine Rankings (by keyword) and
       click-through rate

Why is this indicator important?

Along with page views and bounce rates (see KPI on page 155), search engine rankings (by keyword) and click-through rate are among a number of metrics that are used in website traffic analytics for assessing the effectiveness of an organisation’s internet strategy in attracting and gaining value from visitors.

Search engine rankings (by keyword) is simply a measure of website ranking based on relevant keywords. Unlike web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmically and human input.

The goal of achieving a high search engine ranking is to increase website visits. Sinply put, the higher the ranking the greater the likelihood that a person browsing the web (a searcher) will visit your site (obviously they are more likely to look at a website that appears on the first page than at one that appears on page 9 or 10 – see Tips/warnings). This is called the click-through rate (CTR), which simply means the percentage of time that a searcher clicks on a website displayed in their search results versus a different site. CTRs are impacted significantly by the search engine ranking for a particular keyword. At present, the most dominant search engine worldwide is Google.

How do I measure it?

Data collection method

The online collection of rankings from search engines, such as Google.

Formula

A search engine ranking is simply a website’s position on the search engine ranking. Consider the following as an example of measuring a click-through rate. A reported in the book The Small Business Owner’s Handbook to Search Engine Optimization (see References), a site that has earned a Google ranking of number one for a particular keyword produces a Google click-through rate of 42% versus the site that is ranked number 10, which produces a meager 6.06% ctr.

Example

This example comes from www.SEbook.com (see References) for predicting an increase in online sales for each keyword. For example say an organisation scored a Google website ranking of number one for a keyword that, according to the SEOBook.com Keyword Selector Tool (which provides a list of up to 15 of the most popular search queries for each word you enter), was searched on 100 times per day in Google. The site ranking number one would

       Search Engine Rankings (by keyword) and
       click-through rate

receive a Google CTR of approximately 40%. This would translate into 40 visits to the website each day (100 searches x 40% CTR = 40 visits), or 1,200 visits per month.

Now we will convert the 1,200 visits into dollars. For this we will assume that the website delivers the average 2-4% conversion rate (sales from visits). This means that the 1,200 visits should produce approximately 24 to 48 orders per month (1,200 unique visitors x 2-4% = 24 to 48). We will also assume that your average online order is approximately %50. We will also assume that your average online order is approximately %50. Therefore, a single keyword with a Google website ranking of number one could drive between $1,200 and $2,400 of online sales for your business each month, or $14,400 to $28,800 annually.

Exercise:

Answer the following question.

1.         What is the difference between organic click-through rate and inorganic click-through rate?

Please type your answer below.

2.         How is click through rate linked to Search Engine Optimization?

Please type your answer below.

3.         How can organic click through rate be improved?

Please type your answer below.

You own Home Renewal, a local furniture store specializing in unique, high quality, well-designed home furnishings. Business has been steadily growing over the past two years, but you notice that the majority of sales are from new customers with no previous experience with the store. You have not been collecting information from your customers after they make purchases from your store, so you are not aware if previous customers have positive or negative feelings about the process of shopping in Home Renewal and the products they purchased. In one or more fully formed paragraphs, identify and explain the three potential customer reactions you should evaluate after a purchase. Then, develop at least three specific responses that Home Renewal can implement to address these reactions and create repeat business from customers.

1. What is a group created by the organization to accomplish a relatively narrow range of purposes within a stated or implied time horizon?

2. What is comprised of people from remote worksites who work together online? Explain

1. On a team, each individual has a part or __________, to play in helping the group reach its goals. Explain.

2. What is known to be a disagreement among two or more individuals, groups, or organizations? Explain.

3. What is known as a process in which two or more parties (people or groups) reach agreement on an issue even though they have a different preferences regarding that issue? Explain.

1. The two most common grapevine chains in organizations are what? Explain.

The following time series shows the sales of a particular product over the past 12 months. 1) Use the Naïve forecast method to get the forecasts for Month 2-12. Calculate the MAE, MSE, and MAPE. ----Details are required as in the lecture. Month Sales 1 120 2 112 3 119 4 112 5 99 6 120 7 125 8 118 9 114 10 108 11 115 12 117 2 2) Use the 3-month moving average forecast method to get the forecasts for Month 4-12. Calculate the MAE, MSE, and MAPE. ---Details are required. Month Sales 1 120 2 112 3 119 4 112 5 99 6 120 7 125 8 118 9 114 10 108 11 115 12 117 3) Which approach do you think is better? Why?

You work for Microsoft in their global cell phone group. You have been made project manager for the design of a new cell phone. Your supervisors have already scoped the project so you have a list showing the work breakdown structure and this includes major project activities. You must plan the project schedule and calculate project duration. Your boss wants the schedule on his desk tomorrow morning!
     You have been given the information in Exhibit 5.13. It includes all the activities required in the project and the duration of each activity. Also, dependencies between the activities have been identified. Remember that the preceding activity must be fully completed before work on the following activity can be started.
    Your project is divided into five major subprojects. Subproject “P” involves developing specifications for the new cell phone. Here decisions related to such things as battery life, size of the phone, and features need to be made. These details are based on how a customer uses the cell phone. These user specifications are redefined in terms that have meaning to the subcontractors that will actually make the new cell phone in subproject “S” supplier specifications. These involve engineering details for how the product will perform.
     The individual components that make up the product are the focus of subproject “D.” Subproject “I” brings all the components together, and a working prototype is built and tested.
     Finally in subproject “V,” suppliers are selected and contracts are negotiated.

Exhibit 5.13: Work Breakdown Structure and Activities for the Cell Phone Design Project

a. Calculate the start and finish times for each activity. (Leave no cells blank - be certain to enter "0" wherever required.)

b. Determine the minimum number of weeks for completing the project.

c. Find the activities that are on the critical path for completing the project in the shortest time.

• P1-P2-P3-P4-S1-D2-D4-I1-I4-V2

• P1-P2-P3-P4-S1-D1-D4-I1-I4-V2

• P1-P2-P3-P4-S1-D2-I2-I3-I4-V2

• P1-P2-P3-P4-S2-V1-V2

The managers of the Roach Motel brand of household insect traps would like to communicate the intended message, “these traps effectively kill household insect pests.” In answering the following items, use the model of the communication process that was described in the course. (a) If advertising is used to communicate this intended message, give an example of what the coded message would be. Then (describing target actions if necessary), explain how this coded message would accomplish the communication of the intended message. (b) If publicity is used to communicate this intended message, give an example of what the coded message would be. Then (describing target actions if necessary), explain how this coded message would accomplish the communication of the intended message. (c) If sales promotion is used to communicate this intended message, give an example of what the coded message would be. Then (describing target actions if necessary), explain how this coded message would accomplish the communication of the intended message. (d) Using the course material on the characteristics of an effective brand name, evaluate the brand name “Roach Motel.” Make clear both the strengths and weaknesses of this name.

What does the Equal Employment Opportunity Commission do? Discuss in detail.

1. What factors make it particularly difficult for workers in the nail industry to organize to improve their own conditions and how can these factors be overcome? What, if anything, can consumers, do?

2. What factors make it particularly difficult for government policy makers and regulators to make rules for the nail industry and enforce them, and how could these factors be overcome? What, if anything, can activists, do?

Using the material covered in virtual lecture, PPTs, and the course text, describe the minimum entitlements afford to employees under the Family Medical Leave Act (FMLA)? In addition, identify three (3) conditions under which a company would not be required to provide FMLA benefit(s) to its employees (Section 13-2)

Which type of organizational commitment (affective-continuance or nominative) do you think is most important to the majority of employees?