Question

The managers of the Roach Motel brand of household insect traps would like to communicate the intended message, “these traps effectively kill household insect pests.” In answering the following items, use the model of the communication process that was described in the course. (a) If advertising is used to communicate this intended message, give an example of what the coded message would be. Then (describing target actions if necessary), explain how this coded message would accomplish the communication of the intended message. (b) If publicity is used to communicate this intended message, give an example of what the coded message would be. Then (describing target actions if necessary), explain how this coded message would accomplish the communication of the intended message. (c) If sales promotion is used to communicate this intended message, give an example of what the coded message would be. Then (describing target actions if necessary), explain how this coded message would accomplish the communication of the intended message. (d) Using the course material on the characteristics of an effective brand name, evaluate the brand name “Roach Motel.” Make clear both the strengths and weaknesses of this name.

Answer 1

Advertising-
Roach Motel "Kill insects pest with Roach Motel traps" or Roaches come in but they don't go out. The idea behind using this statement is to create a memorable phrase in the mind of the customer. If the customer wants to buy he would purchase the product.
Publicity-
"Roach mortal" -Effective traps for killing insects and pests. Publicity is made of towards public and visibility. The aim of publicity is to make the product visible to the public and they must be aware of what the product is doing for them.
Sales promotion -Roach Motel Buy 1 get 10% discount on second purchase. In sales promotion the sales is is increased by giving some offer in the product. The offer will make the price low and more customers will buy the product.
Analysis of the brand name-
Strength- the name closely matched to the work it does.
The weakness of this name is it contains the word Roach which means foul smelling this may be not sound great to some of the customers.
The phrase indicates that the products works only in one direction that is it will only check in and not the opposite way.
Please give up vote for this answer I will be very thankful to you.