Question

You own Home Renewal, a local furniture store specializing in unique, high quality, well-designed home furnishings. Business has been steadily growing over the past two years, but you notice that the majority of sales are from new customers with no previous experience with the store. You have not been collecting information from your customers after they make purchases from your store, so you are not aware if previous customers have positive or negative feelings about the process of shopping in Home Renewal and the products they purchased. In one or more fully formed paragraphs, identify and explain the three potential customer reactions you should evaluate after a purchase. Then, develop at least three specific responses that Home Renewal can implement to address these reactions and create repeat business from customers.

Answer 1

A Thumbs Up! Would be really helpful for me. If you have any questions, please leave a comment and I will get back to you as soon as possible.

Three customers reactions can be:

1) There are customers who feel very comfortable and happy after purchasing the furniture of their home from your store as they feel happy and satisfied after the purchase. The response you can do for these types of customers is that you're feeling glad that your customer liked your product which makes a good image of your company in the eyes of your customers. It will help the customer to become a permanent customer as they got satisfaction after purchasing from your company's product.

2) There are customers who are having a mixed feeling satisfaction and dissatisfaction in your company's product and sometimes they liked the overall product but found 1-2 things where they don't get satisfaction. For these customers, the company should try there best to fulfill the place where they got lacked as customers should get complete satisfaction after purchasing any product. The company can give after service in case they face any issue related to the product.

3) There are customers who don't get satisfaction after purchasing the product. Sometimes, they feel regret after purchasing the product. To these customers, the company can respond in a way that if a customer finds out any damage in the product which can be manufacturing damage then the company can replace that product and give them a new product which will give satisfaction to the customers as they think the company is there to listen to there problems and help them to gain more trust for the company.