1. Calculations Exercise for ( INTERNET MARKETING CLASS)

• With a budget of $1000, an average CPC of $2.50, how many clicks can the advertiser receive before their budget is exhausted?
• With an unlimited budget, an average CPC of $1.00, a CTR of 1.8%, and 60,000 impressions, how much will the advertiser spend?
• With an average CPC of $2.00, how high does the conversion rate need to be in order to reach a goal CPA of $10?
• If you have a $3000 budget, your average CPC is $0.50, and your conversion rate is 5%, what is your current CPA? How many conversions can you get for $3000?
• Assume you buy women’s skirts at wholesale for $10, and you resell them online for $50, and you give away free shipping which costs $5, and you want to make $20 per dress, what should your target CPA be?
• Using the above information and answer, with an average CPC of $3, how many clicks can you get before you get a sale? What should be your target conversion rate?  

Explain how a SWOT analysis can be useful in the following

a) problem solving

b) competitor evaluation

Instruction: The answer should be short, precise and direct to the points.

In relation to government enforcement of product warranty and liability claims, research the Internet or the Strayer Library for information about the latest activities by the Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), and the National Highway Traffic Safety Administration (NHTSA). Analyze the current state of government regulation for product safety to determine whether each administrative agency is generally proactive or reactive. Provide one specific example within the last year from each agency.

how can the National Response Plan interacts with NIMS (use Hurricane Sandy to illustrate how the NRP worked and how it interacted with NIMS).

i have marketing project to finish and my product is wine cock latter decoration. and i have few question to this product.

1. what does your product mean to that market. what is your value proposition. how will your customers perceive your product compare to your competition. what will be customer alternatives and what will be 4 p's of marketing (price,product,place, and promotion)

Are Red Teams and penetration testing are a valid application for emergency management plans?

George offered to sell Rubens his car and agreed to hold the offer open for one week, expiring Saturday at noon. The following Sunday, Rubens phoned George to tell him that he had decided to accept the offer and purchase George’s car. George said at that time that he had decided to keep the car and was just about to phone Rubens to revoke the offer. Rubens said, "Too bad," and demanded performance of the contract. Explain the legal responsibilities of the parties and the outcomeGeorge offered to sell Rubens his car and agreed to hold the offer open for one week, expiring Saturday at noon. The following Sunday, Rubens phoned George to tell him that he had decided to accept the offer and purchase George’s car. George said at that time that he had decided to keep the car and was just about to phone Rubens to revoke the offer. Rubens said, "Too bad," and demanded performance of the contract. Explain the legal responsibilities of the parties and the outcome

What dimensions of Corporate Social Responsibility do you believe are the most important and why? Please use citations and references to support your position.

im applying for a job as a customer service clerk please write an example job application for me.

Describe ways that the COVID-19 outbreak may function as an example of the risk to a health program addressing other needs and topics. How might a health plan address mitigation and contingencies within such a plan

What role did the company's chief financial officer play in creating the problems that led to Enron's financial problems?

That case is about the Eron: Not Accounting for the Future

Crosby states that "Quality is Free." Outline the ideas from the reading that both supports this statement. What ideas dispute this statement?

The project has 35 members total. How many communication channels do we have?

(a) 222 (b) 595 (c) 1004 (d) 1204

We want to have no more than 340 communication channels, what is the largest team we can have?

Every so often a management idea escapes from the pages of the Harvard Business Review and becomes part of the zeitgeist. In the 1990s it was “re-engineering”. Today it is “disruptive innovation”. TechCrunch, a technology-news website, holds an annual “festival of disruption”. CNBC, a cable-news channel, produces an annual “disruptor list” of the most disruptive companies. Mentioning “disruptive innovation” adds a veneer of sophistication to bread-and-butter speeches about education or health care. But just what is disruptive innovation?

The theory of disruptive innovation was invented by Clayton Christensen, of Harvard Business School, in his book “The Innovator’s Dilemma”. Mr Christensen used the term to describe innovations that create new markets by discovering new categories of customers. They do this partly by harnessing new technologies but also by developing new business models and exploiting old technologies in new ways. He contrasted disruptive innovation with sustaining innovation, which simply improves existing products. Personal computers, for example, were disruptive innovations because they created a new mass market for computers; previously, expensive mainframe computers had been sold only to big companies and research universities.

The “innovator’s dilemma” is the difficult choice an established company faces when it has to choose between holding onto an existing market by doing the same thing a bit better, or capturing new markets by embracing new technologies and adopting new business models. IBM dealt with this dilemma by launching a new business unit to make PCs, while continuing to make mainframe computers. Netflix took a more radical move, switching away from its old business model (sending out rental DVDs by post) to a new one (streaming on-demand video to its customers). Disruptive innovations usually find their first customers at the bottom of the market: as unproved, often unpolished, products, they cannot command a high price. Incumbents are often complacent, slow to recognize the threat that their inferior competitors pose. But as successive refinements improve them to the point that they start to steal customers, they may end up reshaping entire industries: classified ads (Craigslist), long distance calls (Skype), record stores (iTunes), research libraries (Google), local stores (eBay), taxis (Uber) and newspapers (Twitter).

Partly because of disruptive innovation, the average job tenure for the CEO of a Fortune 500 company has halved from ten years in 2000 to less than five years today. There is good reason to think that the pace of change will increase, as computer power increases and more things are attached to the internet, expanding its disruptive influence into new realms. Google promises to reinvent cars as autonomous vehicles; Amazon promises to reinvent shopping (again) using drones; 3D printing could disrupt manufacturing. But perhaps the most surprising disruptive innovations will come from bottom-of-the-pyramid entrepreneurs who are inventing new ways of delivering education and health-care for a fraction of the cost of current market leaders.

QUESTIONS

If every new product has a first-mover advantage, then why do products fail?

Do you view 3D printing as sustaining or disruptive technology? Choose one of the products listed and determine what the company could have done to prevent the product from failing.

Can you name another technology product that failed? Why did it fail? What could the company have done differently for it to succeed?