Question

In: Operations Management

A manager has received an analysis of several cities being considered for a new office complex....

A manager has received an analysis of several cities being considered for a new office complex. The data (10 points maximum) are as follows:


Location Score

  Factor A B C
  Business services 8 7 7
  Community services 6 6 7
  Real estate cost 3 8 7
  Construction costs 5 6 5
  Cost of living 4 7 8
  Taxes 5 5 4
  Transportation 6 7 8


a.

If the manager weights the factors equally, how would the locations stack up in terms of their composite factor rating scores?


A / 7
B / 7
C / 7


  Thus, (Click to select)ABCB and CA and B is the best.


b.

If business services and construction costs are given weights that are double the weights of the other factors, how would the locations stack up?


A / 9
B / 9
C / 9


  Thus, (Click to select)ABCA and BB and C is best and (Click to select)ABCA and BB and C is least desirable.

Solutions

Expert Solution

a. If weights are calculated equally, we consider each weight = 1

Score for A = (1*8 + 1*6 + 1*3 + 1*5 + 1*4 + 1*5 + 1*6) / (1 + 1 + 1 + 1 + 1 + 1 + 1) = 37 / 7 = 5.29

Score for B = (1*7 + 1*6 + 1*8 + 1*6 + 1*7 + 1*5 + 1*7) / (1 + 1 + 1 + 1 + 1 + 1 + 1) = 46 / 7 = 6.57

Score for C = (1*7 + 1*7 + 1*7 + 1*5 + 1*8 + 1*4 + 1*8) / (1 + 1 + 1 + 1 + 1 + 1 + 1) = 46 / 7 = 6.57

As seen from above, B and C is the best.

b. If business service and construction cost weights are doubled, we will consider as 2

We get,

Score for A = (2*8 + 1*6 + 1*3 + 2*5 + 1*4 + 1*5 + 1*6) / (2 + 1 + 1 + 2 + 1 + 1 + 1) = 50 / 9 = 5.55

Score for B = (2*7 + 1*6 + 1*8 + 2*6 + 1*7 + 1*5 + 1*7) / (2 + 1 + 1 + 2 + 1 + 1 + 1) = 59 / 9 = 6.55

Score for C = (2*7 + 1*7 + 1*7 + 2*5 + 1*8 + 1*4 + 1*8) / (2 + 1 + 1 + 2 + 1 + 1 + 1) = 58 / 9 = 6.44

Thus, B is best and A is least desirable.

_______________________________________________________________________________________

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