In: Operations Management
A manager has received an analysis of several cities being considered for a new office complex. The data (10 points maximum) are as follows: |
Location Score |
|||
Factor | A | B | C |
Business services | 8 | 7 | 7 |
Community services | 6 | 6 | 7 |
Real estate cost | 3 | 8 | 7 |
Construction costs | 5 | 6 | 5 |
Cost of living | 4 | 7 | 8 |
Taxes | 5 | 5 | 4 |
Transportation | 6 | 7 | 8 |
a. |
If the manager weights the factors equally, how would the locations stack up in terms of their composite factor rating scores? |
A | / 7 |
B | / 7 |
C | / 7 |
Thus, (Click to select)ABCB and CA and B is the best. |
b. |
If business services and construction costs are given weights that are double the weights of the other factors, how would the locations stack up? |
A | / 9 |
B | / 9 |
C | / 9 |
Thus, (Click to select)ABCA and BB and C is best and (Click to select)ABCA and BB and C is least desirable. |
a. If weights are calculated equally, we consider each weight = 1
Score for A = (1*8 + 1*6 + 1*3 + 1*5 + 1*4 + 1*5 + 1*6) / (1 + 1 + 1 + 1 + 1 + 1 + 1) = 37 / 7 = 5.29
Score for B = (1*7 + 1*6 + 1*8 + 1*6 + 1*7 + 1*5 + 1*7) / (1 + 1 + 1 + 1 + 1 + 1 + 1) = 46 / 7 = 6.57
Score for C = (1*7 + 1*7 + 1*7 + 1*5 + 1*8 + 1*4 + 1*8) / (1 + 1 + 1 + 1 + 1 + 1 + 1) = 46 / 7 = 6.57
As seen from above, B and C is the best.
b. If business service and construction cost weights are doubled, we will consider as 2
We get,
Score for A = (2*8 + 1*6 + 1*3 + 2*5 + 1*4 + 1*5 + 1*6) / (2 + 1 + 1 + 2 + 1 + 1 + 1) = 50 / 9 = 5.55
Score for B = (2*7 + 1*6 + 1*8 + 2*6 + 1*7 + 1*5 + 1*7) / (2 + 1 + 1 + 2 + 1 + 1 + 1) = 59 / 9 = 6.55
Score for C = (2*7 + 1*7 + 1*7 + 2*5 + 1*8 + 1*4 + 1*8) / (2 + 1 + 1 + 2 + 1 + 1 + 1) = 58 / 9 = 6.44
Thus, B is best and A is least desirable.
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