Question

Assume that hiring a general manager of operations was a good idea. What leadership style would be most effective in this position? Why?
What leader behaviors did Brad Howser exhibit? How well did they fit the needs of the ad agency?
Consider your own leadership style. What are some of your tendencies, and how might you change your perspective?

Answer 1

1.   

Students should apply the contingency models of leadership to the information from the case study. Depending on the model(s) used, answers will vary. However, some conditions suggest a pattern. The ad agency seems to have been set up without much structure, and the people who work there are filling diverse roles. Some will likely be engaged in teamwork on assignments; others (the bookkeeper, HR manager, and salespeople) will be largely on their own. This kind of situation requires some clear direction. At the same time, a group of experts in different disciplines did not welcome Howser’s autocratic style. The agency’s leader needs some form of relationship-oriented or consultative leadership to ensure that policies and procedures align with actual needs and to get buy-in from the followers.

2.   

Howser observed operations and announced changes, rather than consulting and discussing ideas. He was firm about the rules he established, critical of employees, and reluctant to delegate. His knowledge of controlling could have fit the ad agency’s needs, but because of his leadership style, the value of this skill was lost. His ineffectiveness was apparent in the unhappiness of those who should have been his follower.

3.   

Responses provided by the individual students will reflect their personal points of view. As an example, if a student states he or she is an autocratic or authoritarian leader, that individual may state a prison guard would be an excellent position to seek out. This individual would be likely to indicate avoidance of ministry work, where compassion, empathy, and understanding are essential.