Question

looking for smartphones products and services, discuss how the eight dimensions of quality impact its overall acceptance by consumers.

you can use another product exept cars

Answer 1

Q: Looking for smartphone products and services, discuss how the eight dimensions of quality impact its overall acceptance by consumers.

Quality

Quality is the set of characteristics and standardization in the Product and Service. Quality is a tool the compare the two related products and service. That helps us to find out the best product and take decisions.

Quality Dimension

Quality Dimension is the dimension or strategic tool to analyze the quality of the product. Quality Dimension helps us to find the best product from the list of products and services. It helps us to prepare the comparisons chart for the Product and Services Quality.

8 dimensions of quality impact its overall acceptance by consumers.

1. Performance

Performance is the tool that helps us to check basic performance and the activity of the product that includes the product speed, starting and shutdown time, etc..This is the first thing that every customer wants to know before purchasing any goods and service.

Example: Smartphone Performance can be check following Parameters like RAM, Operating System, Staring and Shut Down Time, Speed, etc.

2. Features

Features are the next quality dimension which works as the second choice after product performance if the performance of a product is not as per the standard then the features of the product do not give importance to buy a product. features mean additional things we get with the product. Its need not a compulsory condition for basic activity of Product but it helps to find the best product.

Example: Smartphone Feature like Dual Camera, Finger Print Scanner, etc.

3. Reliability

Reliability means faith in product performance. It can be calculated by the product failure and rejection in the Product workings. It's necessary for the Product Selection. For Instance, if any product is good performing and loaded with an additional feature, but it is a less reliable product then primary qualities become zero for product selection

Example: Trust of Customer on Apple Smartphone- iPhone

4. Conformance

Conformance means the activity and performance of the product meet the assigned standard. In simple words, we can say that every product work on some standards and principle. The governing body is set for specific product standards and services, for the safety of Customer and Society.

Example: ISO Certification for Smart Phone Standards

5. Durability

Durable means the life of the product based on physical as well as technology-wise. That's helpful to understand how many times we can use the product before it becomes obsolete etc.

Example: Durability of Smart Phone depends upon Operation System and Hardware Quality

6. Serviceability

Product issue is common nowadays due to cheap hardware and an increased number of uses. Service is the common thing everyone wants from the Producer. It is an important factor for selecting the Product. We don't know when the product would become obsolete and the availability of service in the market. Service gives assured of the Product to the customer. Its helps the customer to restore their product as per company term and conditions. Service doesn't for a lifetime it may be for Limited Time with additional T & C.

Example: Smartphone Service Facility normally 1 year for Mobile and 6 months for accessories.

7. Aesthetics

Aesthetics means the taste, smell, color, and visibility of the Product. Most of the Customer pay the extra price for the different colors of the same product. It works as the medium of attraction for the public to buy the product. It's not an operating quality of the product, it is the symbol of attraction.

example Smart Phone Color, Style like Curve or Rectangular, Design of Camera and buttons, etc.

8. Perceived Quality

Perceived Quality is not easy to define because it depends upon customers and changes with the perception of the customer towards goods and services. It is an indirect measure of analysis and understands the product preference that helps to compare the two brands and products.

Example: Some Customer like iPhone because it is a perfect brand.

In short, we can say that after analyzing and understanding the Quality Dimension we can judge and identify the suitable smartphone for our use and step by step. It overall impacts customer acceptance for products and services.

All the very Best