Find the mission statement of a hospitality or travel company on the internet. Critique the mission

Find the mission statement of a hospitality or travel company on the internet. Critique the mission statement against the guidelines for a mission statement, as stated in the text.

Expert Solution

A mission should define competitive scopes within which the company will operate. A company’s mission should be clear at the beginning and should be motivating. Good mission statements embody a number of characteristics. They should focus on a limited number of goals. The following six scopes should be considered by managers when defining missions, goals, and objectives: industry scope, products and applications scope, competencies scope, market-segment scope, vertical scope, and geographical scope. Use companies like Disney, Ritz-Carlton or Culver’s as examples. Have students come up with their own mission statements for various companies and present these to the class.

Mission statements delineate competitive scopes, motivating with clear goals. Scopes include industry, products, competencies, markets, verticals, and geography.

Junaid answered 10 months ago

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