After the COVID-19 or post COVID,
In the new normal, travelers and guests will make the safety and
hygiene measure a priority when choosing their accommodation and
they will demand that our client-hotels implement strict cleaning
protocols to deal with the coronavirus.
Recommendations for Travel and hospitality marketing services
are:-
Flexibility Measures
- Update cancellation policies, including new measures
specifically for epidemics, natural disasters, and different levels
of international alert.
- Offer free cancellations against local, international
restrictions or for cancellations of large events.
- Allow modifications up to 24 hours before arrival for current
and future prepaid reservations.
- Offer comfort with more flexible upgrades that allow guests to
have a better room to be able to work from and to have more space
in the case of unexpected quarantines.
- Being flexible with check-in and check-out times will help to
prevent your guests from waiting on the street or in common areas
spending unnecessary time in close proximity to others due large
lines.
Hospitality
- Some large hotel chains are offering their guests 24/7 medical
care and display these insurance services and agreements for the
guest as a way of building confidence and
trust.
- Create a comprehensive guide of the hotel’s actions to prevent
COVID-19 infections and make it easily available on the hotel’s
website.
- Transmit a message of social inclusion that confronts COVID-19
without making distinctions between nationality, race or geographic
origin.
- Assist guests with all their preparations before arrival and
create a guide of things to do during their stay that involves
providers who are authorized and trusted by the hotel.
Security
- Currently, it is necessary to convey to your guests that you
are in constant communication with local authorities.
- Create a register of travelers that records the history of
recent trips by both guests and employees.
- Avoid your guests’ needing to use public transportation by
ensuring transfers to the accommodation from airports and stations,
like this hotel.
- Provide frequent uniform laundry services and establish an
internal laundry protocol for all staff to follow.
- Laundry and bedding are of vital importance, so a review of the
entire process of cleaning bedding and linens is highly
recommended.
- Use chemicals recognized by the relevant authorities. These are
some already recognized.
- Create a protocol for epidemics or quarantines.
- Train your team to identify possible symptoms caused by
COVID19.
- Review your design criteria (CPTED or Crime Prevention Through
Design of the Environment), where the entrances are limited and
lead to the reception.
- Implement a temperature control system.
- The ventilation system should be revised with a specific
maintenance protocol that increases disinfection frequency.
- Require external suppliers to adhere to equivalent hygiene and
safety measures.