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in travel and hospitality marketing services, identify what are the possible conclusions and recommendations after the...

in travel and hospitality marketing services, identify what are the possible conclusions and recommendations after the COVID-19 or post COVID?

Solutions

Expert Solution

After the COVID-19 or post COVID,

In the new normal, travelers and guests will make the safety and hygiene measure a priority when choosing their accommodation and they will demand that our client-hotels implement strict cleaning protocols to deal with the coronavirus.

Recommendations for Travel and hospitality marketing services are:-

Flexibility Measures

  • Update cancellation policies, including new measures specifically for epidemics, natural disasters, and different levels of international alert.
  • Offer free cancellations against local, international restrictions or for cancellations of large events.
  • Allow modifications up to 24 hours before arrival for current and future prepaid reservations.
  • Offer comfort with more flexible upgrades that allow guests to have a better room to be able to work from and to have more space in the case of unexpected quarantines.
  • Being flexible with check-in and check-out times will help to prevent your guests from waiting on the street or in common areas spending unnecessary time in close proximity to others due large lines.

Hospitality

  • Some large hotel chains are offering their guests 24/7 medical care and display these insurance services and agreements for the guest as a way of building confidence and trust.   
  • Create a comprehensive guide of the hotel’s actions to prevent COVID-19 infections and make it easily available on the hotel’s website.
  • Transmit a message of social inclusion that confronts COVID-19 without making distinctions between nationality, race or geographic origin.
  • Assist guests with all their preparations before arrival and create a guide of things to do during their stay that involves providers who are authorized and trusted by the hotel.

Security

  • Currently, it is necessary to convey to your guests that you are in constant communication with local authorities.
  • Create a register of travelers that records the history of recent trips by both guests and employees.
  • Avoid your guests’ needing to use public transportation by ensuring transfers to the accommodation from airports and stations, like this hotel.
  • Provide frequent uniform laundry services and establish an internal laundry protocol for all staff to follow.
  • Laundry and bedding are of vital importance, so a review of the entire process of cleaning bedding and linens is highly recommended.
  • Use chemicals recognized by the relevant authorities. These are some already recognized.
  • Create a protocol for epidemics or quarantines.
  • Train your team to identify possible symptoms caused by COVID19.
  • Review your design criteria (CPTED or Crime Prevention Through Design of the Environment), where the entrances are limited and lead to the reception.
  • Implement a temperature control system.
  • The ventilation system should be revised with a specific maintenance protocol that increases disinfection frequency.
  • Require external suppliers to adhere to equivalent hygiene and safety measures.

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