Question

A mission statement is the foundation of a corporate plan; it is a statement of the organization’s purpose.

It reflects the operating philosophy of the organization and the direction the organization is to take.

A good mission statement is customer oriented, considers the competition, and looks to the long term.

Find out the mission statement of 10 reputed company in the world and analyze them briefly.

Answer 1

Mission statements of the most reputed companies in the world are as follows:

• Tesla: "To accelerate the world's transition to sustainable energy". The statement depicts the work and aim of the company as the company produces automobiles and energy saving equipment. The company aims at enhancing the energy and accelerating the era to a better one.

• jetBlue: "To inspire humanity - both in the air and on the ground". The company focuses on the audience and creating connections with the readers. The company promotes itself as the group of service for the airline business.

• LinkedIn: "To connect the world's professionals to make them more productive and successful". It connects the professionals from around the world and encapsulates the power of social media at one place.

• Paypal: "To build the web's most convenient, secure, cost-effective payment solution." The company aims for being the leader in Fintech for demonstrating the financial services for all.

• Amazon: "To be Earth's most customer-centric company, where the customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices." The company has become one of the largest companies throughout the globe which has grown over millions of customers and sellers. It aims at customer services.

• Nike: "Being inspiration and innovation to every athlete in the world."*"if you have a body, you are an athlete. Their mission is inclusive and follows trends in the market when the millennial audience approaches.

• Workday: "To put people at the center of enterprise software." The statement encapsulates the stance of the company that it is an enterprise software which is dedicated for standing out among the competitors.

• Patagonia: "Build the pest product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis." They provide high quality products and the core value of putting the environment above all.

• American Express: "We work hard every day to make American Express the world's most respected services brand." The company has distinguished itself from other credit card vendors by emphasizing the commitment to customer service.

• Nordstrom: "To give customers the most compelling shopping experience possible." The company has maintained their commitment constantly to customer service. The business has been for over 100 years and their mission has also evolved with the company.