Question

is email marketing less effective than other forms of advertising? why or why not?

Answer 1

Email marketing is one of the oldest forms of marketing but it is still one of the most effective. So email marketing is not less effective than other forms of marketing. Please find below stats to know why email marketing is the best:

1. Email campaigns are the third most influential source of information for the target audience.
2. 86% of the target customers who are business professionals prefer to use email for marketing.
3. For 59% of B2B marketers, email is the most effective channel for marketing in terms of revenue generation.
4. 73% of millennials prefer email communication as their preferred means of marketing communication.
5. 72.9% of the young people in the age group 18-24 use their phones to check email.
6. The number of email users worldwide is forecasted to reach 2.9 billion by 2019.
7. The email marketing is the most cost-effective and the most efficient form of marketing.
8. For every $1 spent on email marketing, can get a return of $38.
9. According to 80 percent of marketing professionals, email marketing drives customer acquisition and retention.