Question

In: Operations Management

Real-life examples describe the stages of the business buying process and include a diagram to illustrate...

Real-life examples describe the stages of the business buying process and include a diagram to illustrate your answer.

Solutions

Expert Solution

The 5 stages of the business buying-decision method ar awareness, specification, requests for proposals, analysis and, finally, putting the order.

The process begins once a corporation identifies a desire for a procurement.

it's going to need to switch associate existing item, fill stocks or obtain a replacement product that's simply offered on the market.

you'll be able to conjointly stimulate a desire that the corporate might not bear in mind of by advising them of problems and challenges that alternative corporations in their

When the shopping for team has in agreement necessities, it prepares a close specification that sets out quantities, performance and technical necessities for a product.

Your sales team will support this stage by advising the shopping for team on best observe or collaborating with the shopping for team to develop the specification.

shopping for groups then use the specification to go looking for potential suppliers.

they will search the web to seek out product or corporations that give a match to their specification, thus it's necessary that your web site options keywords that match

When the shopping for team has known potential suppliers, it asks for elaborate proposals from the suppliers.

The team might issue a proper document called letter of invitation for proposal, or it's going to define necessities and invite potential suppliers to form a presentation or submit a quotation.

If the merchandise or service includes a precise specification, the shopping for team might merely arouse value quotations.

If the merchandise is additional complicated, it's going to arouse proposals on however a provider would meet the requirement.

The shopping for team evaluates suppliers’ proposals against criteria like value, performance and price for cash.

also as evaluating the merchandise, they assess the provider on factors like company name, monetary stability, technical name and dependability.

you'll be able to influence choices at this stage by providing company info, case studies and freelance reports that review your company and product.

Before the shopping for team places associate order with the chosen provider, they negociate value, discount, finance arrangements and payment terms, also as confirming delivery dates and the other written agreement matters.

once the order is complete and delivered, the shopping for team might add an extra stage by reviewing the performance of the merchandise and also the provider.

This stage might embody imposition of penalty charges if the merchandise fails to satisfy the in agreement specification.


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