In simple language, observational learning occurs by observing
the behaviour of others. It is a part of a social learning and
happens through various processes and stages.
Observational learning generally happens in the earlier stages
of life (although it is not limited to only the infant stage).
Some real life examples include:
- a child learning to walk
- a child learning to make facial expressions
- after noticing an older sibling getting scolded for taking cake
without asking, the younger child will not repeat the same
mistake.
- learning how to play a game by observing others
- a child learning table manners
- an inexperienced sales worker becomes efficent in sales after
observing the tactics and methods used by peers or higher
authorities.
- learning how to swing a cricket bat by merely observing a
cricket match
- a student learns not to cheat when he/she watches others being
caught for cheating.
These were the positive effects of observational learning. But
observational learning may also have negative effects. This may be
because:
- Undesirable models may reinforce behaviour: eg: A study has
found out that children who watched a lot of television were almost
49 percent more likely to become violent criminals.
- Evidence of learning is not always visible
- Observational learning requires motivation