Question

Clothing Shop that is classified as non-essential service under the Movement Control Order (MCO) Phase 1 and Phase 2 by the Government of Malaysia, develop an e-business strategy applying the 7 dimensions model by Robert Plant (2000).

Answer 1

Robert Plant's seven dimensions of E Business Strategy

the seven dimensions of an e-commerce strategy: The four positional characteristics—brand, technology, service, and market—and the three bonding factors—leadership, infrastructure, and organizational learning.

Malaysian authorities to implement stricter measures during phase 2 of the movement control order (MOC) from April 1-14; further spread of the virus expected.

first of all you have to build your own website or you can sell your products through certain online shopping sites.

so here the streatgy to continue clothing shop under MCO through e-business

1. E-strategy Leadership Through a Technology Focus.

The Role of the Executive Technology Champion. Internal Technology Leadership: The Seven S Framework.

Strategy: The Alignment of Technology and Corporate Planning. Structure: Characteristics of a Flexible, Agile E-organization. Systems: The Nervous System Through Which the Organization Reacts to Its Environment. Staffing. Skills: Running Up a Down Escalator.

2. E-branding - The Emergence of New Global Brands.

Brand Creation: First to Market Wins and Wins Big.

Brand Follower: A Last-Mover Disadvantage or Recoverable Position? Brand Reinforcement - The Development of a Continuous Brand Model Across Media.

Fending Off Brand Dilution: To Be Seen Online but Not to Sell Online.

Brand Reposition: Core Brand Values Combined with a Modern.

Brand Leadership: Rules of Internet Strategy.

Seven Dimensions of an E-commerce Strategy

The e-commerce strategy of over 40 leading U.S. and European organizations has been closely examined for this book. They represent a variety of industry sectors ranging from manufacturing to service; whose origins range from the most established and traditional of blue chip companies to born-on-the-net start-ups; with revenues ranging from $1 million to over $100 billion; in groups we could label e-commerce leaders to those we could label laggards. It became clear that the differentiation between those companies that have a successful e-commerce strategy and those that do not is a function of achieving balance among seven major factors

• Four positional factors

  1. Technology

  2. Service

  3. Market

  4. Brand

• Three bonding factors

  1. Leadership

  2. Infrastructure

  3. Organizational learning

The Bonds of an E-commerce Strategy

• The foundations of a strong e-commerce strategy lie in the preparation of the ground before the functional issues are addressed. In this section we will consider three of those issues-leadership, infrastructure, and organizational learning. As we have already seen, the creation of successful e-commerce can reap major rewards for an organization; failure can mean that even the most senior managers are vulnerable and frequently are replaced following an e-commerce strategy failure.

• Clearly there is a strong interaction between these three components. For instance, when eBay had its outages, the leadership learned from the experience, upgraded the systems infrastructure, and moved on. Other organizations fail to learn from their experiences and consequently diminish or, like Levi's, are forced to leave the Internet space completely while they rethink their overall strategy