explain what a 'social media strategy is and what you need to do to create one...

explain what a 'social media strategy is and what you need to do to create one

2 page response MLA FORMAT

Expert Solution

Social media strategy is one of the important public relations issues which must be carefully analyzed by the top level as well as executive level business managers. It is one of the elements of marketing mix helpful to each kind of business organizations whether public, private or partnership in both. In this , some of the important factors or decisions are:

1) Setting or defining the purposes of social media campaigns

2) Listing different social media alternatives or platforms

3) Analyzing each platform based on cost and benefits analysis

4) Choosing one of the alternatives based on business endeavor

5) Training and development of people in relation to social media marketing

6) Review of social media platform utilized by the organization

7) Corrective actions to existing strategies related to social media platforms

This strategy is quite challenging as well as critical for the success of top notch companies due to globalized business operations as well as dynamics of business environment. It should be decided based on customers base and cost involved in utilizing any of the social media platforms. Sales , advertising, marketing campaigns etc. must be designed in line with social media strategy adopted by the business .

One should analyze the trends in internet world related to corporate organizations then accordingly such strategies may be designed. People within organization as well as external market experts might be asked to formulate such strategies after detail macro and micro level scanning of business environment.

keosha answered 1 year ago

You want to create a presence on social media for the cafe. Create a CRM strategy...

You want to create a presence on social media for the cafe. Create a CRM strategy for doing business in the virtual world. Here are a few questions to get you started: How can your virtual world help business in the real world? How will customer relationships be different in a virtual world? What is your strategy for managing customer relationships in this new virtual environment? How will supporting social media customers differ from supporting traditional customers? How will supporting...

What do you believe are the social, political, and/or cultural implications of social media? Do you...

What do you believe are the social, political, and/or cultural implications of social media? Do you think it influences or even reflects public opinion? How persuasive are messages on social media (and under what conditions)? How has social media changed public relations?

To what extent do you think social media plays a role in juvenile delinquency? Social media,...

To what extent do you think social media plays a role in juvenile delinquency? Social media, for the purpose of this question, includes, but is not limited to, Facebook, Twitter, Snapchat, Instagram, etc.

Develop an advertising strategy for a product of your choice. What social media will you use...

Develop an advertising strategy for a product of your choice. What social media will you use and why (YOUTUBE) - CPC, CPA, CPT - Explain why you chose these types and how you would specifically apply them with Facebook, Twitter, and YouTube - use marketing terminology from the text when answering this question What traditional media will you use? Billboards, flyers, T.V. commercials, magazines - be specific to what type of magazine, when you would televise...

Let’s talk about your social media habits. 1. What social media sites do you visit the...

Let’s talk about your social media habits. 1. What social media sites do you visit the most? How often and for what purpose? 2. After reviewing the categories of social media users, what kind of user are you? Explain. 3. Give examples of ads you see on social media sites. Are those ads influential in your purchase decision-making process? Post your response and comment on at least two other student posts.

Do Businesses Need a Social Media Management Tool? Why When and how?

What is Amazon's web/social media strategy? Given trends in that area, does this strategy make sense...

What is Amazon's web/social media strategy? Given trends in that area, does this strategy make sense given Amazon's strengths and weaknesses? Should Amazon modify its strategy based on opportunities and threats? Why or why not? And How?

What you can suggest the HR to do in "managing the impact of social media in...

What you can suggest the HR to do in "managing the impact of social media in organization: Handling the PROS and CONS"

What role does Social Media play in your life? Are you aware of the social media...

What role does Social Media play in your life? Are you aware of the social media policies of the organizations where you work, attend school, or volunteer? Have you used social media to resolve problems, participate in a cause you are passionate about, or to learn about UMUC? How does Social Media impact your personal and professional communications?

Do use social networks? What potential benefits and drawbacks do you think social networks create for...

Do use social networks? What potential benefits and drawbacks do you think social networks create for businesses? For customers?

Question