Question

explain what a 'social media strategy is and what you need to do to create one

2 page response MLA FORMAT

Answer 1

Social media strategy is one of the important public relations issues which must be carefully analyzed by the top level as well as executive level business managers. It is one of the elements of marketing mix helpful to each kind of business organizations whether public, private or partnership in both. In this , some of the important factors or decisions are:

1) Setting or defining the purposes of social media campaigns

2) Listing different social media alternatives or platforms

3) Analyzing each platform based on cost and benefits analysis

4) Choosing one of the alternatives based on business endeavor

5) Training and development of people in relation to social media marketing

6) Review of social media platform utilized by the organization

7) Corrective actions to existing strategies related to social media platforms

This strategy is quite challenging as well as critical for the success of top notch companies due to globalized business operations as well as dynamics of business environment. It should be decided based on customers base and cost involved in utilizing any of the social media platforms. Sales , advertising, marketing campaigns etc. must be designed in line with social media strategy adopted by the business .

One should analyze the trends in internet world related to corporate organizations then accordingly such strategies may be designed. People within organization as well as external market experts might be asked to formulate such strategies after detail macro and micro level scanning of business environment.