Question

What is Amazon's web/social media strategy?

Given trends in that area, does this strategy make sense given Amazon's strengths and weaknesses?

Should Amazon modify its strategy based on opportunities and threats? Why or why not? And How?

Answer 1

Amazon is the e-commerce company alongside,being the first name in online retailing,they understand the effect that a solid social media can have and they have clear understanding of who their audience is by the number of users .As the world’s largest online retailer, it’s fair to say that Amazon has a clear and decisive grip on the ins-and-outs of the Digital Marketplace, and that expert knowledge is perfectly evident in their Social Media efforts. With a central branded account and verified accounts for each of their separate products, including Amazon Music, Amazon Video and Amazon Web Services, they utilise Social Media to its fullest potential as both a marketing and customer service tool.

for example: 1. Amazon has specific Facebook accounts related to their products, such as Prime Video. Much like the central account, these are used to draw attention to relevant products and offers in order to increase interest, drive engagement through reach and ultimately gain sales.

2. Amazon use Twitter to understand how Social Media is not only a marketing tool but can also be integrated directly into e-commerce Amazon have done so by allowing users to send items to their shopping basket directly from Twitter by responding to product tweets with the hashtag #Amazoncart .

yes, this strategy makes sense as the SWOT analysis of Amazon shows the strengths that the company uses to overcome its weaknesses and counter the threats to its business, to maximize the benefits from exploiting opportunities in the global market. The industry situation involves diverse factors, considering the global scope of the e-commerce company’s operations

There are various opportunities to improve Amazon’s business performance and service quality such as:-

1. By expansion in developing markets,

2. By Expansion of brick-and-mortar business operations .

3. By New partnerships and alignments with other firms, especially in developing markets.