Question

In: Operations Management

What is Amazon's web/social media strategy? Given trends in that area, does this strategy make sense...

What is Amazon's web/social media strategy?

Given trends in that area, does this strategy make sense given Amazon's strengths and weaknesses?

Should Amazon modify its strategy based on opportunities and threats? Why or why not? And How?

Solutions

Expert Solution

Amazon is the e-commerce company alongside,being the first name in online retailing,they understand the effect that a solid social media can have and they have clear understanding of who their audience is by the number of users .As the world’s largest online retailer, it’s fair to say that Amazon has a clear and decisive grip on the ins-and-outs of the Digital Marketplace, and that expert knowledge is perfectly evident in their Social Media efforts. With a central branded account and verified accounts for each of their separate products, including Amazon Music, Amazon Video and Amazon Web Services, they utilise Social Media to its fullest potential as both a marketing and customer service tool.

for example: 1. Amazon has specific Facebook accounts related to their products, such as Prime Video. Much like the central account, these are used to draw attention to relevant products and offers in order to increase interest, drive engagement through reach and ultimately gain sales.

2. Amazon use Twitter to understand how Social Media is not only a marketing tool but can also be integrated directly into e-commerce Amazon have done so by allowing users to send items to their shopping basket directly from Twitter by responding to product tweets with the hashtag #Amazoncart .

yes, this strategy makes sense as the SWOT analysis of Amazon shows the strengths that the company uses to overcome its weaknesses and counter the threats to its business, to maximize the benefits from exploiting opportunities in the global market. The industry situation involves diverse factors, considering the global scope of the e-commerce company’s operations

There are various opportunities to improve Amazon’s business performance and service quality such as:-

1. By expansion in developing markets,

2. By Expansion of brick-and-mortar business operations .

3. By New partnerships and alignments with other firms, especially in developing markets.


Related Solutions

a) In what kind of industries does a localization strategy make sense? b) When does a...
a) In what kind of industries does a localization strategy make sense? b) When does a global standardization strategy make most sense? c) Explain the transnational strategy. d) Analyze the different strategies P&G has gone through. e) Explicate the strategies MTV has gone through, since it began selling abroad
In what kind of industries does a localization strategy make sense? When does a global standardization...
In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense? (400 words – Maximum)
Does Gillette’s strategy make good business sense? Why or why not? Is there an alternative strategy...
Does Gillette’s strategy make good business sense? Why or why not? Is there an alternative strategy that Gillette might wish to pursue to maintain its share?
What role does Social Media play in your life? Are you aware of the social media...
What role does Social Media play in your life? Are you aware of the social media policies of the organizations where you work, attend school, or volunteer? Have you used social media to resolve problems, participate in a cause you are passionate about, or to learn about UMUC? How does Social Media impact your personal and professional communications?
Why does an unddifferentiated targeting strategy make sense when a company introduces a new product but...
Why does an unddifferentiated targeting strategy make sense when a company introduces a new product but not when competitors enter the field? Under what conditions would a multisegment strrategy make better sense?
What is Amazon's Mission and Vision Statement? What is the company's corporate strategy and pricing strategy?
What is Amazon's Mission and Vision Statement? What is the company's corporate strategy and pricing strategy?
What are social media, RIO, KPI, and Web Analytics? Give a detailed example of each.
What are social media, RIO, KPI, and Web Analytics? Give a detailed example of each.
explain what a 'social media strategy is and what you need to do to create one...
explain what a 'social media strategy is and what you need to do to create one 2 page response MLA FORMAT
Q1: What was the Basque Country's economic development strategy in the 1980s? Did it make sense?
Q1: What was the Basque Country's economic development strategy in the 1980s? Did it make sense?
Social selling online, through smartphones and social media, is one of the fastest growing sales trends
Social selling online, through smartphones and social media, is one of the fastest growing sales trends in hospitality and tourism. It has not fundamentally changed the selling process, but the elements of the sales process are slightly different. How would you describe the process in terms of pre-purchase, package construction and purchase, product use, and post travel?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT