Question

In: Operations Management

Develop an advertising strategy for a product of your choice. What social media will you use...

Develop an advertising strategy for a product of your choice.

What social media will you use and why (YOUTUBE)

                - CPC, CPA, CPT

                - Explain why you chose these types and how you would specifically apply them with Facebook, Twitter, and YouTube

                - use marketing terminology from the text when answering this question

What traditional media will you use?

Billboards, flyers, T.V. commercials, magazines

                - be specific to what type of magazine, when you would televise the commercial etc.

Solutions

Expert Solution

The product that I choose for the assignment is a tuition center- 'A'.

Social media strategy-

My target audience is young high school students, so the best way to connect to them is trough social media.

I will create facebook page and connect all the students in the neighbourhood. I will regularly share updates on recent changes in subject courses and exmaination pattern.

For youtube, I will create demo lectures of the subjects taught by the expert teachers in teaching institute.

Twitter will be a medium to answer all the queries of students.

For promoting my brand, I will use affiliate marketing and cpa (cost per aquisition) method to market my brand and get new customers. I choose this type beacuse in this we only pay for qualified leads i.e only pay for the students who enroll into my coaching institute. I will create banner ads and connect them with my affilite partners' social media channels and trhough google adsense.

Traditional media channels-

I will place billboards in local surrounding areas of the tuition center and distribute flyers in the neighbourhood. These two channels will be the best to advertise my tuition center as my tuition center is at one physical location, so it will be best to advertise it in the surrounding areas only.

keosha answered 1 year ago
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