Question

You want to create a presence on social media for the cafe. Create a CRM strategy for doing business in the virtual world. Here are a few questions to get you started: How can your virtual world help business in the real world? How will customer relationships be different in a virtual world? What is your strategy for managing customer relationships in this new virtual environment? How will supporting social media customers differ from supporting traditional customers? How will supporting social media customers differ from supporting Web site customers? What customer security issues might you encounter in social media? What customer ethical issues might you encounter in social media

Answer 1

These days virtual world and hotel business are pretty much in successful, publicity of any hotel is done through social media. Eg: If I am planning to take my hotel business of Indian food on new level i.e virtual level. Instead of investing in any website, if there is a website connected with restautrant and reviews such as zomato etc I would prefer to connect to them. Then also for food delivery websites. Customers put their direct comments and othres can view them too. Opening up a page on face book would also be a good option to reach for masses hence customer can also drop messages or post if they want some thing. Additionally discounts given on virtual booking would also help.

However there might be security issues such as fake customer, if a customer hasn't liked food he/she would directly post about bad taste which would affect the other readers. The old customer who personally come and thanks or report about quality and service is definately more trustworthy than virtual world. A customer might report about unpolite behaviour of the staff when he/she himself/herself was unpolite. Keeping otrack of orders on virtual world is also bit difficuilt than normal service . There is esp problem when the delivery staff is on holidays.