Question

Describe vision, aim, mission and objective of jb hifi in 200 words.

Answer 1

Mission: "Jb Hi Fi strives to deliver most extensive range, lowest prices, best brands, convenient locations and most importantly genuine personal service from our staff."

Vision: "To operate 6 new stores across Australia, upgrading 16 stores to new JB Hi fi Home and increase sales to approximately 3.85 Australian dollars from previous year."

Aim is to create world class services and grow exponentially across all continents by 2050.

Objectives include growing CSR spends and becoke global corporate sociallly responsibility based citizen in short term and medium term and be compliant to ethical framework and Sarbanes Oxley Auditing practices.

SWOT ANALYSIS :

Strengths

Global brand image
Economies of scale and cost leadership
Highest patent growth
Innovation and design capability

Weakness

High dependent on OEM
Product cannibalization due to less differentiation
Focus majorly on high prices and premium segment

Opportunity

Tieups with Telecommunications operators for handset SIM selling
Focus on rural markets
Focus on low price segment
Focussing on diversified products like smartwatches, IoT products, Smart sensors, Smart devices

Threat

Chinese products and hypercompetition
Uncertainty in government policies
High taxation
Retail markets collaboration with low cost players and private labels.