In: Operations Management
the mission statement of under Armour ( about 200 words)
The Mission Statement of this Brand is "to make athletes better through passion and the relentless pursuit of innovation".Let us discuss one by one all statement-:
"to make all athletes"-:It aims to avoid any sort of the distraction of anything,it aims to give best solution in market and have target to serve.
"better through passion"-This is considered to be very high line for it as Under Armour always aims to succeed and always tried and succeeded to get trust of person and always giving its best efforts.
"Design",This is very sensitive part for the company under armour and the company focus on it,on very high priority as it is east to recognise the design of its clothes in sport brands.It aims to make athletes comfortable and always giving unique designs to its products.
"Relentless pursuit of Innovation"Most crucial part since its been established as it aims to give best choice to its consumers with goal in mind for best performance without neglecting for comfort.
The company succeeded in all its statements successfully till now over many years will make progress in the future.