Question

Define the terms: “mission” and “vision”. What characteristics do well-written mission and vision statement have? Based on your explanations, please write mission and vision statements for a fictional company of yours and briefly explain how they can help strategic management process.

Answer 1

A mission statement describes the purpose of the organization, its priorities and its commitment to achieving those goals. A Vision Statement outlines the company's expected future role. Elements of mission and vision statements are also used to state the aims, objectives and values of the organization. And the two words are used interchangeably occasionally.

Audacity. In other words-" Go Tall! "emphasis on achievement. Define what the organisation's performance looks like.
Futuristic: Take out your old books of grammar and check for gerund verbs. Gerunds are a fantastic start. Many statements of vision begin with words like, "Creating," "Building," "Moving," but carefully choose your verb; words matter. If your definition of vision is too broad, then your audience does not know what you mean. If your statement is too narrow, your performance can be reduced.
Clear / Descriptive: Your point should be simple, brief. It paints excellent picture. Readers should be able to visualize what will be happening in your organization

Vision Statement:

World Class Health and wellbeing for all, now and for the future generations.

Mission Statement

To provide the best quality healthcare services that is recommend to family and friends, Purchasers select for their clients, The employees are proud of, and provides long term retuerns to Investors

The Declaration of Vision outlines the future state an entity is working toward achieving. Vision is an organisation's long term aim. Depends on the context, what the long term entails. A Vision may look ten years ahead for a small company, but for larger companies or companies seeking more ambitious goals, their Vision may look twenty, thirty or more years ahead.
The declaration of mission defines the intent of the company or its high-level business strategy.