Question

What are the three biggest e-marketing challenges that businesses face today. You can either take this from the approach of business operations as of March 1, 2020, or the present date.

Answer 1

Following are the three biggest e-marketing challenges that businesses face today includes:

1. Insufficient Resources for creating content is one big challenge. content is the core activity in e-marketing as it describes the product or services and how it appeals to the customers. But due to a lack of knowledge, resources, and capital, organizations fail to make an effective e-marketing campaign.

2. Increasing Competition is another challenge that the businesses are facing today. Almost every organization is doing e-marketing especially on social media and appealing to the audience very creatively that left less scope for other businesses to do something different.

3. another big challenge is of Keeping Quality Consistently High that posses a threat to the consistency of the e-marketing. many companies do well at the start but fail to maintain the quality in the long run that kills the efficiency of marketing.