Question

What digital marketing age challenges that e-commerce presents for the future

Answer 1

Mobile technology has motivated customers in a myriad of ways. It has opened doors to a digital economy and taken globalization to a new level. Traditional borders are increasingly blurring with the expansion of online retailers to new geographies. This leaves businesses struggling with regulations of government, geopolitical status, "stateless profits" and intense local and international rivalry. Modern e-commerce firms are in a race to provide their customers with the best premium products while finding the right balance between globalization and localization.

Building trust and brand as the key differentiator Building consumer confidence and brand loyalty is vital to the success of any company. In the new e-commerce market, conventional brand building activities are largely irrelevant. The "next big thing" is easy to lose an online customer. Failure to deliver on any aspect of the demands of customers would result in failure to retain them.

There are different data management systems such as-Point of Sale (POS), Enterprise Resource Planning (ERP) and CRM systems. Such systems vary greatly in design, implementation and usage; they are usually built on dated technology and are vulnerable to stagnation. What does this mean to companies? You spend a lot of your resources (cost, time, labor) on separate systems, interfere with internal business demands and divert the attention from the core tasks.

Ease of use and innovation In the e-commerce market, ease of use and technological advances have provided customers more control and increased global competition. The way forward for e-commerce is omni-channel retailing. This puts pressure on companies to fix technical issues related to running an online store such as: server issues, bandwidth issues, dynamic IP address, privacy issues, and security issues. One thing that many businesses do not easily accept is the transition from a multi-channel enterprise to an omni-channel.