Question

Explain why search engine marketing is valuable to businesses. Suggest three ways businesses can make their search engine marketing more efficient?

Answer 1

Search Engine Marketing (SEM) is valuable to businesses because SEM leads to intent based direct ads. As people are searching for related items and that point the ads are placed, so the chances of conversion to a sale is much higher in SEM.

Hence with proper targeting of key words marketing can be very effective, hence the ROI is generally higher if done correctly.

three ways businesses can make their search engine marketing more efficient

• Select the best keyword terms and match them as per user search. Keep changing as per performance, never settle down.

• Target the bounce rate, and optimize the targeting after landing on the base page, even when the bids are right if the landing page content is not relevant there will be bounces , hence make the landing pages relevant and have easy call to action.

• Provide a great user experience on the landing page and optimize on results and all changes are ROI driven, hence measure success and drive conversions.