Question

What are the challenges that you face in the tourism marketing industry?

Answer 1

Explanation:

Challenges to Travel Marketing:

Influence of social media:

Social media is been impacting every marketing industries in the world, travel industry is hugely getting affected by the social media. Customer service is must in travel industry, when customer faces bad service they post review and comments on social media about them that can go viral and hurt the company or hotel.

Currency Market:

US dollar is been influential in affecting the currency market worldwide, as it ups and down can impact other currencies as well. For some nation it can promote travelling while currencies that get affected more by dollar will diminish travelling of that country.

Reviews and Feedback of customers:

When customer have given negative review or feedback to hotel or travelling company, that company or hotel will have to bear impact of those reviews as more and more people will check and get influenced by those reviews. In this scenario company have to think for strategy to market themselves in industry.