Question

In: Operations Management

More companies are looking towards social media listening data as valuable intelligence on their customers. One...

More companies are looking towards social media listening data as valuable intelligence on their customers. One platform is Sysomos which offers two tools, Heartbeat and Map. What are these platforms used for? How are they similar and different? What are the advantages and disadvantages? Cite all sources used in a works cited page.

Expert Solution

Answer:-

What are these platforms used for

Sysomos Heartbeat and Map are used for:-

To identify influencers within a group or community.
Social media planning and connecting.
Tracking Social media across various channels.

How are they similar and different

The similarity between Heartbeat and Map:-

Both provide unlimited search results features.
Provides real-time access to data
Provides the basics that are required for any social media platforms such as campaign tracking, influencer ratings, email notifications, etc

Difference:-

Heartbeat tools enable detailed tracking on a brand at a specific level and used by agencies that require tracking and work-flow for one or two particular clients.

Map tools provide quick insight and numbers for a broad topic or issue and used by agencies that require analytical data without any interest in workflow management.

Advantages of the heartbeat are:-

Able to track overtime trends and changes.
Provide workflow management.
Enable users to respond to mentions using various social networks

Disadvantages:-

Connection with cloud is not that strong.
Not supposed to handle multiple clients

Advantages of Map are:

Influencer identification.
Quick analytics.
Provides historical data.

Disadvantages:-

Does not provide ad-hoc search queries.
High price.

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keosha answered 1 year ago

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