Impact of Social Media on Customers

Expert Solution

The impact of social media on customers is huge and the impact is just getting bigger and bigger. The customers have become more demanding because they are aware of the different options available in the market. The customers are spending a lot of time on the social media and they are getting influenced by the marketing content. The marketing campaigns on the social media are very effective in gaining the attention of the customers. They are also making use of social media to make the purchase and also to read the reviews of a specific company or a product. The customers prefer interacting with the company directly now on the social media. They have a high bargaining power now because of the social media. It is also educating them to choose the right product or a service as well making it difficult for the companies to fool them with average quality products. They also share the satisfaction of the service on the social media and also recommend their friends as well. They use the social media for their marketing activities as well by telling their opinions. Different social media channels attract different types of users so the companies will have to keep in mind how the customers might behave based on their social media usage. The customers can easily compare the products and services to make an informed decision.

keosha answered 1 year ago

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