Question

Social media monitoring, listening, analytics, and intelligence are often used synonymously, but in reality each term actually describes something quite different. What do you think? What are the main differences? Explain by giving examples

Answer 1

Social media monitoring: The act of using a tool to listen and keep track of what is being said across the internet is known as social media monitoring. Monitoring different social media includes forums, blogs, news sites, review sites, and other social media platforms.

Social media listening: Social media listening is the tool to monitor what customers are saying about a brand and industry online by monitoring their digital conversations.

Social media analytics: Social media analytics is collecting data from different online sites like forums, blogs, review sites etc., utilizing this collected data to make business decisions. It is the process of gathering, analyzing and evaluating social media data from different social media platform.

Social media intelligence: Social media intelligence is the concept of turning social media data into actionable insights for brands. It is a social tool and solution to understand consumers and serve them better.

Difference between them:

Sr.No.	Basisi of difference	Social Media monitoring	Sociam media listening	Social media analytics	Social media intelligence
1.	Goal	To keep track what is being said on the internet	Track mentions of your brand in the whole web	Analyze all of your social media accounts from one platfrom	A social tool and solution to understand customers and serve them better
2.	Netwoks	Blogs, forum news sites, review sites	Website, blogs, twitters and forums	Facebook, twitter, instagram, Linkedin , youtube	Facebook, twitter, youtube, pinterest, Google+
3.	Trackings	Solving customer queries and remarks in social media	Insights of audience generated content	Easy access to qualitative and quantitative data	qualitative and quantitative analysis of collected data into actonable insights
4.	Performance	Understanding the customers problem	Real time identification of audience reaction trends	Deep analysis of all social media numbers	The collected is evaluated