Question

Reflect on a strategy that was poorly executed either from your own organization or from a researched example. Why did the implementation of strategy fail? What could have been done differently to produce more successful execution?

Using this same organization, discuss the best method for entering a foreign market and explain your reasoning. If your company is already operating internationally, discuss its global strategy and how they successfully expanded. Also consider, if there are additional markets they should expand into and what the best way to do that might be.  

please this is the second time I am posting this question.please help me to solve for the answer.please help me.

the course is business strategy and policy.

Answer 1

Strategic plan is said as the vision of your organization,but this does not implies that the customer will also look at your product in the same way.Let us take example of Tata Nano.

Nano was  arguably world's cheapest car,and it was being promoted with the same tag.The strategy was to introduce it as the world's cheapest car and was also somehow being popularised as Poor man's car.The automaker was under conception that the low price of the vehicle is enough to motivate people to buy Nano.The positioning strategy applied by the marketers here led to the failure of Tata Nano.Hence bad marketing strategy was perhaps the failure reason for Nano as they did not account for their positioning it as a cheap vehicle which in the Indial market was substituted with Bad quality.It was a toatl strategic failure.The markerter did everything from their perspective and can be said that it neglected the mass consumer sentiments.Bad marketing and public relations for a hatchback that was not simply well designed and manufactured from the start simply added to the chaos.It is said that word of mouth advertisement is best but in case of Nano it was reverse.People do talk about the care but labelled it as "Poor's man car:.Nano was introduced with a vision that every individual will have car in India but the positioning strategy and bad marketing strtegy lead to its failure which led to its closure.

The marketing strategy if was different then may be it would have been a success.Like branding it not as cheapest car but coolest car for youth.If they would have strategized it's promotion like youth car,it could have make connect with college going students it would have worked far better.It should have followed niche marketing.Targeting a smaller segment of population and not the middle class or lower middle class families.If it would have come up with poped colours and reconnected the brand with the popping generation it could have made some difference.

If the same product need to be launched globally then I would say it must get along with Joint Venture.This will help the vehicle to get new image and the positioning this time would be better.Vebturing with an organization which is well established and known in the market would benefit it market wise,price wise,image wise whatever it lacked in the local market.The major concern here was just to rebrand its image and that is possible if someone esle come into the shoes.The market to expand into was the sub continet or the Asia countries.