Select any one business organization (for-profit organization of your choice). What is the strategy used by...

Select any one business organization (for-profit organization of your choice). What is the strategy used by that organization? What is the mission of that organization?

Choose Walmart.

**please cite sources. Thank you**

Expert Solution

Walmart's strategy which is mainspring in its business is its everyday low prices. It has retained its top position for several years in Fortune 500 lists. Company's investment in technology in US has driven the online sales faster.

But the core strategy of the organization is its price leadership. This company sells large range of merchandises where it always emphasises over the lowest price in the market. Company knows that millenials want three things- low prices, quality and convenience.

For convenience, it provides from grocery to entertainment almost every kind of merchandise. Offering products at discount has led the Americans obsessed with discounted products which is helping it in customer retentions.

It is aggressively investing in technology and improved customer experiences in e commerce business.

Mission statement of the Walmart is- "to save people money so that they can live better". This signifies that organization aims to deliver the products at low prices to attract more customers.

keosha answered 1 year ago

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