Question

What is PR's role in building customer satisfaction?

What are some of your favorite examples of cause-related marketing? Do you buy products linked to causes? Why or why not?

Why is corporate sponsorship of concerts, festivals, and even the Olympics considered a good marketing and public relations strategy?

Answer 1

1.
PR’s role is to enhance the engagement level between the company and its customer, so that there is a positive impact and medication of the attitude, thought process and psychological aspects of the buying. It improves the customer satisfaction when there are other competitors offering the similar products and services. It means that the PR acts as a catalyst to modify the customers approach favorably towards the services of the company and the customer’s expectation quotient is increased due to the PR work.

2.

The one example of cause related marketing is if Procter & Gamble when they contribute a fixed % of their revenue in charity work. It helps in community development projects that improves the lives of poor people. The another example of the cause related marketing is of Nike when it has developed communities in different parts of the worked and offered different types of necessary services to the kids and poor people.
Sometimes, I buy the product, but it is not a necessary criteria. The primary reason of not going in favor of the cause related marketing is the my own budget to buy the product. If I get a better product in lower price than the price quoted by the company going for the social causes, then I prefer to go with the lower price and equal quality product. At this juncture, it is better to contribute directly to help the poor, rather channelizing the funds through the company. Yes, when the price quoted are similar, then my buying decision favors the company that promises to go for community development work.

3.

These events get wide publicity, acknowledgement and get connected with the general people and local communities. Hence, association with these events build connectivity with the target audience and community that increase the scope of local acceptability. It increases the brand awareness and value perceived by the people. These developments are the few of the important objectives of the marketing & PR strategy. So, it is a good strategy to get associated with these type of events to develop engagement, awareness and acceptability among the people and target audience.